After 44 years in business, Bauer Media has made the hard decision to shut down women's magazine CLEO in Australia with the final issue of the magazine going on sale on February 22.
In a letter to staff, Bauer Media acting CEO Andreas Schoo says: "It is never an easy decision to close a magazine and we have certainly considered all the options before coming to this conclusion; however in its current format, CLEO was no-longer commercially sustainable for the longer term. I would like to thank Lucy Cousins and all of the CLEO editorial team for their ongoing dedication to the magazine over the years."
Alongside the CLEO news, Schoo also announced plans to relaunch DOLLY as a digital first property. “Our investment plans for DOLLY will see us take a digital first approach, with a focus on mobile video, social media and e-commerce supported by restructured print and digital editorial teams to ensure we are generating the best in market content for consumers; when and how they want it.
“Our always-on approach will be complimented by a new look print product, taking DOLLY from monthly to bi-monthly, relaunching as a high quality, valued-packed companion to the digital and social platforms, covering major trends, fashion, beauty and issues affecting young women today.
“Scale, engagement and a robust digital strategy are key to our success and we believe we have a compelling offer in DOLLY and COSMOPOLITAN to lead our young women’s portfolio into the future. Bauer Media is 100 per cent committed to growing its footprint in Australia, and we believe we have some of the most dynamic brands, along with the best people within our business to help us achieve this goal."
An announcement will be made shortly on editorial appointments for DOLLY.
