From the ground-breakers and innovators to the off-spins and expert offerings, BEAUTYDIRECTORY has recently welcomed a host of new brands to the site. Here, we take a look at their back stories to discover just what makes each unique...
After witnessing countless stained wrists, ankles and streaky complexions, make-up artist Brie Stevenson became fixated with the notion that we are living in a world obsessed with fake tan – but with no effective solution for removing it. With a mission to develop a fake tan remover that worked, she teamed up with a team of international beauty professionals and formulators to create the world's first express fake tan remover. Working on the desired area in minutes, ANTHEIA offers a blend of non-harmful ingredients that are safe to use on the skin and are vegan-friendly.
Australia's leading natural skincare brand specialising in innovative, treatment-focused products, Botáni is committed to optimising skin health with simple regimens tailored to all skin types, conditions and concerns. Passionate about delivering premium 'green' skincare solutions with proven efficacy and safety testing, Botáni utilises organic plant active ingredients which are skin-friendly, vegan, petrochemical-free, and derived from sustainable sources.
With statistics of selling $65 million+ in retail in its first two years and shipping two million units in that same time, DECIEM is a force to be reckoned with in the beauty market. Operating as an umbrella of beauty brands, the company currently offers eight brands in Australia including NIOD, Hylamide, Fountain, The Chemistry Brand, Stemm, The Ordinary, HIF and AB Crew. Launching in 2013 with just one product in one market, the company’s portfolio has quickly expanded to include more than 50 products in more than 15 markets.
Launched in 2013 in Sweden, FOREO has quickly gained a multitude of successes in its three years. Securing a place in luxury department stores, premium perfumery chains, and high-end beauty ecommerce operators, FOREO is now available in more than 50 countries. What started as a simple facial cleansing brush has expanded to include a range of beauty and oral devices with groundbreaking function and form. FOREO has received numerous awards globally for innovative technology and design.
We’ve all been guilty of it in the past: brow over-plucking. Who would have guessed in the 90s that our future selves would be dreaming of big bushy brows to rival Groucho Marx’s. One such case is former model Sarah Hadgkiss, founder of Hello Brows. After falling victim to the over-plucked 90's trend as well as a few failed DIY brow attempts, Hadgkiss set about creating a formula that enabled her brows to grow back to their original shape. After finding a formula that worked for her in just six weeks, Hadgkiss became eager to share her discovery with other women – launching Hello Brows onto the market.
There’s nothing like a candle to help transport the user to another mood or destination, which is exactly what LUMIÈRE aims to do with its luxurious range of candles. Harnessing the power of naturally derived fragrances, exotic notes, and pure essential oils – consumers will soon be dreaming of far-off locations. Each candle boasts an opulent glass cylinder in black, white or rose gold, making it the perfect piece for flat-lays and placement in publications (or just for sitting on the mantelpiece!).
Nature's Way
The past 75 years has seen Nature’s Way encouraging Australians to live life “nature’s way”, with the local family-owned business delivering one of the country’s most comprehensive quality health supplement ranges. Providing an uncompromising commitment to quality, Nature’s Way develops products using the latest scientific research and nutritional studies paired with thousands of years of traditional and indigenous medicine.
Born in Melbourne in 2013 out of an objective to formulate hair care products of the finest quality, the Neon & Co team began searching the globe for plant-based, active-made ingredients with a proven record of safety and efficacy. Enter Neon & Co – a hair care line utilising the same technology used in leading skincare research (think glycolic acids to penetrate and restructure the hair shaft).
Delivering a wide range of skincare, colour cosmetics and body products since 1920, INNOXA is branching out – with the launch of revolutionary new skincare brand Save Our Skin. Featuring nine products targeting specific areas of concern on the face and body, the products offer an alternative to invasive treatments – using clinically proven active ingredients to repair damage, restore cells, and reveal beautiful skin.
Sugar + Sas
Suppliers of a range of fun, functional, safe and innovative products, Sugar + Sas has five brands on BEAUTYDIRECTORY – including Je Joue, Fun Factory, Svakom, Lady Bonnd and Sensuva.
: A diverse and colourful spectrum of toys all made with 100 per cent body-safe silicone, Fun Factory is Europe's largest manufacturer of erotic toys with high standards of innovation and quality.
: A range of sex toys to deepen and enrich sexual experience, the toys are discreet, stimulating and sensual for personalised pleasure.
: A range of sexual stimulators with distinctive styles, made from 100 per cent green, rechargeable technology.
: Lady Bonnd is all about being classy and sassy, while also a little bit naughty. All products are high quality and feature a mix of creations from some of the world’s leading designers and best-sourced products.
: A range of sexual health and wellness products made using natural botanicals, essential oils and extracts.
Founded in a small Northern NSW town in Australia, The Divine Company is passionate about offering beautiful skincare to help enrich a beautiful life. Celebrating wellness and authenticity, the certified organic range of skincare is Australian made, all natural, vegan-friendly, gluten-free, and cruelty-free.
He’s one of the most respected and awarded stylists in the world – with more than 50 years’ hairdressing and 30 years’ product experience. Now, the Trevor Sorbie brand is thrilled to reveal it has created the Trevor Sorbie Salon Care Collection – a range of six hair care regimens formulated to optimise specific hair conditions. Each product has been developed, tested and approved in Sorbie’s award-winning salons.
Image: www.instagram.com/foreo
