The changes amidst the publishing industry show no signs of slowing down with confirmation of FAMOUS magazine’s closure. The celebrity-focused print publication will be replaced with website FAMOUSLive, with the current issue of the magazine to be its last.
Pacific Magazines CEO Peter Zavecz told Mumbrella of the news: “The decision to cease publishing in print is never an easy one and we sincerely thank the FAMOUS staff for their contribution to the brand. After much consideration, we feel that refocusing on a digital-only model with FAMOUSLive is the correct one.”
FAMOUSLive was designed and built by Pacific Magazine’s in-house team, led by head of digital and innovation Darren Kerry. The website has been specifically created to target the millennial age group and their preference for social media and mobile.
Zavecz says of the new website: “Our strategy is about adding value to audiences. The launch of FAMOUSLive refocuses our energy and investment to better tap into the immediacy, innovation and social currency this digital native market demands.
“A true social video and mobile first digital destination, FAMOUSLive deploys some great new tech, leveraging the Seven West Media data stack and offering our commercial partners unique targeting opportunities for both their programmatic and direct campaigns. And this is just the start.”
There has been no comment yet made on what will happen to staff, with the FAMOUS team informed of the magazine’s closure today.
Image: @alanatennille
