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24 Feb 2025

DB Cosmetics announces new stockist

Designer Brands (DB) Cosmetics is set to make high-quality, designer-inspired makeup more accessible than ever with an exciting new launch into Big W stores across the country.

With nothing over $30, this partnership brings DB Cosmetics' cult-favourite products and brand-new Glow Get Em range to beauty lovers nationwide, making designer-inspired beauty available at an affordable price.

Total Beauty Network global chief marketing officer, Amanda Connors shared her enthusiasm for the launch.

"DB Cosmetics' products are inspired by the biggest designer brands globally, yet come at a fraction of the price."

"Importantly, we never compromise on quality. With our launch into Big W, we’re making it even easier for Australians to access luxurious, high-performance beauty products that fit their budget," said Connors.

Media enquiries: Lucy Mitchell - lucy@effieandco.com.au.

20 Feb 2025

InStyle Australia shares updated editorial team

InStyle Australia has shared the key editorial contacts for the title.

The team is as follows:

Justine Cullen, Editor-in-Chief:
justine@instyleaustralia.com.au

Laura Agnew, Executive Editor:
laura@instyleaustralia.com.au

Kathryn Madden, Associate Editor:
kathryn@instyleaustralia.com.au

Rachel Wayman, Fashion Director:
rachel@instyleaustralia.com.au

Annie Doig, Fashion Editor:
annie@instyleaustralia.com.au

Beauty and lifestyle is covered by the senior editorial team.
Please send press releases to: beautydesk@instyleaustralia.com.au

For InStyle print and digital advertising, sponsored editorial, and all True North branded and custom content enquiries, contact Nicole Corfe: nicole@instyleaustralia.com.au

20 Feb 2025

News Corp Australia welcomes new National Health Editor

Ashleigh Gleeson has started a new role as National Health Editor of News Corp Australia’s new health section.

In addition, Tamara McDonald has been appointed as Deputy National Health Editor.

The new health section covers nutrition, wellness, mental health, fitness and fertility.

Ashleigh Gleeson, National Health Editor
ashleigh.gleeson@news.com.au

Tamara McDonald, Deputy National Health Editor
Tamara.mcdonald@news.com.au

11 Feb 2025

The Jojoba Company joins Platinum Media & Communications

Platinum Media & Communications is excited to announce it is now representing The Jojoba Company.

In 2025 The Jojoba Company is on a mission to give people back control of their skin by ensuring people know that Australian Wadi-Wadi Jojoba is a one-of-a-kind product famous for helping skin fix itself.

The superior Wadi-Wadi Jojoba unlocks the skin’s natural intelligence. Because it’s made just like skin’s natural oil – helping it behave as it was always designed to do.

For media enquiries, please reach out to Jo Butler at: jo@platinum-mc.com.au.

10 Feb 2025

Ariana Pezeshki shares new editorial role

Ariana Pezeshki has started as senior commercial writer at 7NEWS' Best Picks. 

She joins the team from Are Media, where she worked across entertainment, beauty, fashion and shopping verticals.

Ariana will be championing the Best Picks affiliate content and would love to receive pitches with relevant shoppable content.

You can reach her at: APezeshki@seven.com.au.

The 7NEWS Best Picks team in full:

Sophie Haslett – managing editor of 7Life and commercial editorial (on maternity leave) 
shaslett@seven.com.au

Matilda Rudd – acting commercial editor 
mrudd@seven.com.au

Holly Hampton-Thayers – senior commercial writer 
hthayers@seven.com.au

Ariana Pezeshki – senior commercial writer
apezeshki@seven.com.au 

Olivia Scott – lifestyle writer
oscott@seven.com.au

4 Feb 2025

Amplify Talent signs Madi Dillon

Amplify Talent is excited to announce the exclusive signing of Madi Dillon.

Madi is a fashion, beauty and lifestyle creator, known for her authentic and humorous approach. When she's not seen alongside the Remmie by Riley girls, she is sharing beauty tutorials, outfit inspiration, food adventures and glimpses of her day to day life.

Madi has 77.2K followers on TikTok and 31.5K on Instagram

For all enquiries please reach out to francesca@thisisamplify.com. 

4 Feb 2025

effie&co is now managing PR for INIKA Organic

effie&co is now managing PR for INIKA Organic, a global leader in organic and natural cosmetics and skincare.

Renowned for its clean, high-performance formulations, INIKA Organic continues to set the benchmark in sustainable beauty.

For media enquiries, product samples, or interview opportunities, please contact Lucy Mitchell: lucy@effieandco.com.au.

4 Feb 2025

al.ive body appoints Brand Etc. as PR partner

al.ive body has appointed Brand Etc. as its official PR agency, marking a strategic partnership ahead of a major product category launch in Q2.

The appointment marks a milestone growth phase for al.ive body who are committed to strengthening its brand presence and storytelling within the Australian lifestyle and beauty market.

Founded by The Block’s most successful ex contestant’s, interior designers and twin sisters, Alisa and Lysandra Fraser, al.ive body has carved out a niche in the home and personal care space with its luxurious yet accessible design-led products that seamlessly blend style and functionality. With a highly anticipated expansion into a new product category on the horizon, the brand is set to reach new heights in 2025.

"We’re thrilled to partner with Brand Etc. as we embark on this exciting next phase of growth," said Alisa. "Their expertise in lifestyle PR, strong media relationships, and deep understanding of the Australian consumer market make them the perfect partner."

Brand Etc., led by Gina Ingleby, has built a reputation for elevating premium lifestyle brands through strategic PR, influencer engagement, and impactful activations.

"We are incredibly lucky to be representing al.ive body and work alongside Alisa and Lysandra and their skilled team as they continue to innovate and expand their offering," said Gina. "In under 5 years al.ive body has redefined an entire product category by merging high-end design with quality formulations, setting them apart in the industry. The upcoming category launch is a logical and exciting next step for al.ive body and will be welcomed by their devoted customer base."

For media enquiries, product samples, or interview opportunities, please contact Scarlett Kasperski: scarlett@brandetc.com.au.