This week saw beautydirectory host seminars for brand members to share the insights gathered from the Australian Beauty Bloggers Weekend wrap-up, held in September 2011.
More than 70 brand managers, owners and publicists attended the seminars, which were held over two sessions on Wednesday at bd headquarters.
Managing director Janet Hayward and online manager Michelle Blancato covered topics including the practicalities of blogging, bloggers’ motivations, responsibilities and challenges, networking and social media, and the future of Australian beauty blogging.
Special guest Bonnie Gillies, editor of blog Oz Beauty Expert, also addressed brand representatives in a Q&A session, to provide personal insights into the world of blogging.
Beautydirectory takes its beauty blogger insights seminar to Melbourne on Wednesday, February 15. For more information, contact Sarah Penman.
