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is returning to its roots (no pun intended) for its latest campaign, with the brand inspired by a suggestive advertisement it ran in the late ‘90s. We saw this campaign as the perfect opportunity to celebrate our history of daring and irreverent campaigns and of not taking ourselves too seriously,” explains national marketing and PR manager for The Body Shop Shannon Chrisp. The ‘90s ad caused quite a stir at the time, with the campaign featuring a bronzed Adonis sporting a bottle of the Watermelon Self Tan down his very tight-fitting swimmers with the tagline Fake It”. Our creative for this campaign is a very obvious nod to that and we hope that it will make people smile, laugh or do a double take,” says Chrisp.
The new Wake up with a big one” campaign is being used to promote the brand’s new jumbo-sized limited-edition and . The concept behind this campaign is a cheeky play on words that plays on the product’s size, best-selling status and value for money. It’s also a bit of a fun and irreverent take on the use of sexuality in traditional advertising,” reveals Chrisp. While most campaigns for The Body Shop are generated internationally, this marks one of the first national campaigns for Australia that has been developed exclusively by the brand’s Australian marketing team.
When looking to choose which products would be blown up, The Body Shop settled on the Shower Gels and Body Butters due to their being best-sellers and iconic bath and body products. The Body Butter is so popular around the world that one tub is sold every two seconds. The limited-edition range represents amazing value for money, giving customers ‘more bang for their buck’. Chrisp concludes, We couldn’t be more excited to raise some eyebrows and ‘wake up’ passers-by with this cheeky message that really reinforces the phenomenal value price point of these larger sizes. We also hope that it will encourage intrigued people to come in store to experience some of our great new products whilst rediscovering some classics, or at the very least, make them smile with a re-energised perspective of The Body Shop.”
The limited-edition range consists of 750ml Shower Gels available in Strawberry, Pink Grapefruit, Satsuma, and Olive and 300ml Body Butters available in Strawberry, Mango, Coconut, Shea, Moringa and Olive. Proving value for money, the 750ml Shower Gel retails for $19.95 – the original 250ml Shower Gel is priced at $12.95 – and the Jumbo 300ml Body Butter retails for $29.95, only $2 more than the 200ml Body Butter.
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