Often referred to as the “fashion bible”, WWD holds a similar level of esteem in the beauty world. As a result, the publisher’s annual Beauty Inc awards holds much excitement for those brands honoured with a win.
Celebrating the standout products, brands, people, and strategies of the year, below we take a look at all the winners from 2015...
Product of the Year:
Mass
Hair - Argan OIl of Morocco
Make-up - Maybelline New York Lash Sensational Full Fan Effect Mascara
Fragrance - Fine Fragrance Mist Collection
Skincare - Neutrogena Hydro Boost Water Gel
Prestige
Hair - Bumble and bumble Surf Infusion
Skincare - Le Soin Noir Masque Dentelle
Fragrance - My Burberry Eau de Toilette
Make-up - Temptu Air
Launch of the Year:
Mass - ColourPop
Prestige - Nudestix
Brand of the Year:
Mass - NYX Professional Makeup
Prestige - It Cosmetics
Retailer of the Year:
Mass - Target
Prestige - Hermés Parfumerie
Specialty - Ulta Beauty
Digital - Net-a-porter
Digital Innovator of the Year:
Mass -
Prestige - Anastasia Beverly Hills
Specialty - Glossier
Visionary of The Year: Jean-Paul Agon of L’Oréal
Creative Influencer of the Year: Donald Robertson, creative director at large, The Estée Lauder Companies
Ad Campaign of the Year: 's Modern Muse Rouge campaign featuring Kendall Jenner
Newcomer of the Year: Credo Beauty founder Shashi Batra
Marketer of the Year:
Mass - Revlon president and chief executive officer Lorenzo Delpani
Prestige - chief marketing officer and senior vice president Jill Scalamandre
Disruptor of the Year: AmorePacific
Corporate Social Responsibility of the Year: Sundial Brands
Indie of the Year: Charlotte Tilbury
Image: Instagram.com/NYXCosmetics
