Meet the winners of the Pure Beauty Global Awards 2024

The Pure Beauty Global Awards recognise excellence in the beauty industry over the past year.  

With over 400 submissions from 40 different countries, the winners were carefully selected by the Pure Beauty Team and a distinguished panel of judges. 

For the 2024 edition, new categories were introduced, including the Icon categories, celebrating timeless hero products, as well as the Best New Indie Brand.  

The prestigious ceremony, hosted by Ateh Jewel, took place on May 23rd at the OXO2 Tower, offering breathtaking views of London's iconic skyline. Attendees flew in from as far as North America, New Zealand and Sri Lanka. 

Sarah Parsons, Managing Editor of Cosmetics Group and Pure Beauty, highlighted during the ceremony, "While our focus today is on honouring outstanding products, these products symbolise dedication, collaboration, and innovation." 

Below, you'll find a selection of this year's deserving winners. 

Best Hair Care Icon 

Winner: Cloud Nine – 2-in-1 Contouring Iron Pro 

Runner Up: Philp Kingsley – Elasticizer  

Best Fragrance Icon 

Winner: Gucci – Flora Gorgeous Gardenia

Runner Up: Calvin Klein – ck one  

Best New Beauty Tool or Device 

Winner: REVAMP – Professional Enigma PRECISION Hair Dryer 

Runner Up: Magnitone – Face Rocket 5-in-1 Facial Firming + Toning Device 

Best New Body Care Product 

Winner:  Rituals – The Ritual of Karma overnight body mask 

Runner up: Hugga Bubble – Bestie Balm  

Best New Bath and Shower Product 

Winner: Westlab – Balance Bath Salt  

Runner Up: Baylis & Harding – Kindness + Hyaluronic Acid Cleanse & Hydrate Body Wash  

Best New Fragrance  

Winner: Bastille Paris – Paradis Nuit Eau De Parfum  

Runner Up: Dolce & Gobana – Devotion Eau De Parfum  

Best New Hair and Scalp Product 

Winner: REHAB – Shampoo Sheets 

Runner Up: L'ORÉAL PROFESSIONNEL – Absolut Repair Molecular Professional Rinse Off Serum 

Best New Lip Product 

Winner: Kylie Cosmetics – Matte Lip Crayon 

Runner Up: The Inkey List – Tripeptide Plumping Lip Balm  

Best Make-up Icon 

Winner: Stila – Stay all day waterproof liquid eye liner 

Runner Up: Kiko Milano – 3d Hydra Lip Gloss  

Best New Moisturiser 

Winner: The Inkey List – Bio-Active Ceramide Repairing and Plumping Moisturiser  

Runner Up: Raaie – Cocoon Ceramide Cream 

Best New Cleanser

Winner: Savaip – Gel to Milk Cleanser 

Runner Up: Curezma – Hydrating Hypoallergenic Cleanser 

Best Skin Care Icon

Winner: Glow Recipe – Watermelon Glow Niacinamide Dew Drops 

Runner Up: ALHPA-H – Liquid Gold 

Best New Beauty Brand

Winner: et al  

Runner Up: Revive Collagen  

See the rest of the winners and runners up here

Image credit: Pure Beauty Global Awards – Photographer London LTD