The Pure Beauty Awards 2022 shortlist has now been announced, and voting is now open to the public.
Over the past month, the Pure Beauty editorial team has been working hard to whittle down the hundreds or entries into a final shortlist.
“This year’s entries were a clear demonstration of the ever-soaring innovation and talent in the British beauty industry,” Pure Beauty magazine editor, Sarah Parsons said. “Every shortlisted brand is incredibly deserving of its place.”
Since its launch in 2001, The Pure Beauty Awards have evolved to become one of the industry’s most recognised events.
So without further ado, below is the Pure Beauty Awards 2022 shortlist.
Best New Beauty Tool or Device
- AMORY LONDON, INFRARED HAIR STRAIGHTENER
- brush works, Face Sculpting Zinc Roller
- OPATRA LONDON, Dermisonic II
- REMINGTON, PROLUXE YOU ADAPTIVE STRAGHTENER
- TensCare, Uniwand and Uniglo Beauty Therapy
- MANTA, Pulse
- Nu Skin, ageLOC Boost system
- RÉDUIT BOOST
- TAN Organic, BFF BRUSH
- TROPIC, Waste Not Wand TWEEZERMAN, Facial Razor
Best New Body Moisturiser
- Baby Sebamed, BODY MILK
- ARDLEY LONDON, MAGNOLIA & FIG MOISTURISING BODY MIST
- australian bodycare, aloe vera natural gel
- Feather & Down, Cooling Body Lotion
- MONAT, Hydrate & Repair Body Serum
- OFFICINE UNIVERSELLE BULY, HUILE ANTIQUE KOMI FOREST
- Palmer's Cocoa Butter Formula Retexture Renew Body Lotion
- PESTLE & MORTAR, NIMBU BODY BUTTER
- TROPIC, TAMANU BALM
Best New Bath and Shower Product
- Baby Sebamed, SKIN CARE OIL
- australian bodycare, Rose Geranium SKIN WASH
- BAYLIS & HARDING, GOODNESS sleep beautifully NATURAL BATH SOAK
- BAYLIS & HARDING, GOODNESS sleep beautifully NATURAL BODY WASH
- MAULI, SLEEP DHARMA BATH & SHOWER OIL
- MOLTON BROWN, Neon Amber BATH & SHOWER GEL
- NOUGHTY, THE HERO BATH & SHOWER GEL
- OFFICINE UNIVERSELLE BULY, SCENTED BATH SALTS BERKANE ORANGE BLOSSOMS
- PESTLE & MORTAR, NIMBU BODY CLEANSER
- URBAN APOTHECARY, SMOKED LEATHER LUXURY HAND & BODY WASH
Best New Hair and Scalp Product
- CETUEM HCR GOLD, HAIR AND SCALP MULTIVITAMIN TREATMENT
- hairmedic haircalma, anti-dandruff shampoo
- absolute collagen, THICKENING CONDITIONER
- absolute collagen, THICKENING SHAMPOO
- DERMA V10, GO WILD STRAWBERRY PRINTED HAIR SHEET MASK
- EightTripleEight, VITAMIN C SHAMPOO
- FFØR, Purify: Scalp Cleanse
- K18 BIOMIMETIC HAIRSCIENCE, leave-in molecular repair hair mask
- KLORANE, TREATING POWDER Mask
- MONAT, Damage Repair Bond Support Shampoo
- PALMER'S, COCONUT OIL FORMULA MOISTURE BOOST SHAMPOO
- PATRICE MULATO, ORIGINE KERATINE Deep Reconstruction Ritual
- Rossano Ferretti Parma, Prodigio CLEANSING SCALP SCRUB
- teatree, TEA TREE HEMP restoring SHAMPOO & BODY WASH
- THE HAIR BOSS BY LISA SHEPHERD, THE DETOX FOAM
- THE HAIR BOSS BY LISA SHEPHERD, THE SCALP BALM
- THE INKEY LIST, GLYCOLIC ACID EXFOLIATING SCALP SCRUB
- The Ordinary, Natural Moisturizing Factors + HA for Scalp
- uklash, Hair Growth Serum
Best New Hair Styling Product
- glaze, SUPER COLOR CONDITIONING GLOSS Chocolate Gleam
- PALMER'S OLIVE OIL FORMULA, SHINE THERAPY LEAVE-IN CONDITIONER
- PALMER'S COCONUT OIL FORMULA, MOISTURE BOOST LEAVE-IN CONDITIONER
- Rossano Ferretti Parma, Favoloso PERFECT CURLS ENHACING SERUM
Best New Textured Hair Product
- FYC, FOR YOUR CURLS MIXED & CURLY SHAMPOO
- It's a 10, Coily miracle leave-in product
- KLORANE, 3-in-1 REPAIRING MASK
- Rossano Ferretti Parma, Favoloso STYLE & SHINE POMADE
- Ruka, Hair Perfume
- THE CURL COMPANY, MORINGA STYLING OIL
Best New Complexion Product
- BEAU BAKERS CO, Longwear Matte Foundation
- ECO BY SONYA DRIVER, CREAM BLUSH
- iS CLINICAL, PerfecTint POWDER SPF 40
- jazmine BEAUTY, Life’s a Beach SKIN TINT
- Nu Skin, Nu Colour Bioadaptive* BB+ Skin Loving Foundation
- ROSE INC, SKIN ENHACE LUMINOUS TINTED SERUM
Best New Natural Hair or Body Product
- delhicious, MIGH-TEA MOISTURE BODY BALM
- Dr. Lipp, ALL WAYS 100% natural all over daily wash
- Dr. Lipp, BEFORE N'AFTER 100% natural all over daily conditioner
- KLORANE, Cupuacu REPAIR Conditioner
- KOSHO, CELL PROTECT HAND CREAM
- MEDER, BODY-DAY PREBIOTIC DEODORANT BODY CREAM
- MOTHER SAGE, CBD BODY OIL
- NEOM ORGANICS, SUPER SHOWER POWER CONDITIONER
- TROPIC, TAMANU BALM
- WILD SCIENCE LAB, SMOOTH MOVE Bond Restructure Conditioner
Best New Mass Skin Care Product
- CETUEM, ICE PACK
- alya skin, MULTI COMPLEX FACIAL OIL
- BEAUTY KITCHEN, SEAHORSE PLANKTON+ SUPER SOOTHING TONER
- BOOST LAB, Brightening Serum
- TROPIC, JUICY GREENS
Best New Face Mask
- BEAUTYPRO, RETINOL anti-ageing FACIAL SHEET MASK
- HIKARI LABORATORIES, GLOW GOLD MASSAGE MASK
- ARGENTUM, le masque infini
- BEE CERA, Stemcell, Therapy Sleeping Mask
- DERMA V10, HYDRATING VITAMIN E FACE MASK
- FUSION BY DANIELLE COLLINS, Pro Collagen Mask
- HIKARI LABORATORIES, SILKY ROSE MASSAGE MASK
- MAYSAMA, GREEN ROOBIOS BRIGHTENING MASK
- TROPIC, NEW HORIZONS
- XLASH, AWAKENING EYE GELS
Best New Exfoliator
- BOOST LAB, AHA Glow Resurfacing Serum
- CREIGHTONS, SALICYLIC ACID EXFOLIATING TONIC
- GATINEAU, EXFOLIATING PHA+BHA GLOW TONIQUE
- iS CLINICAL, ACTIVE PEEL SYSTEM
- LIOLÀ'S COSMETICS, TURNOVER Exfoliant
- MAYSAMA, ABP11 GREEN ROOBIOS GENTLE RESURFACING TONER
- QMS MEDICOSMETICS, SKIN PERFECTING EXFOLIANT
- TROPIC, JUICY GREENS
- WILD SCIENCE LAB, HAPPY BALANCE Clarifying Essence
Best New Serum
- jazmine BEAUTY, GLOW GETTER HYDRATING PRIMER SERUM
- MALANKA, JUHANNUSÖLJY ROSE GERANIUM oil serum
- MILLION DOLLAR FACIAL, MEDI+ HA4C
- RAAIE, MORNING DEW VITAMIN C SERUM
- BALANCE ACTIVE FORMULA, AHA 10% + BHA 2% RETEXTURISING SERUM
- BEE CERA, Stemcell, Face & Neck Lifting Serum
- BOOST LAB, 2D-Hyaluronic Hydro Boost Serum
- DERMA V10, VITAMIN C AMPOULES
- Eco By Sonya Driver, Serum of Clear
- ekò botanicals, NEFERTITI Radiance Botanical Serum
- MONAT, HYDRATION BOOSTER
- NUNAIA, NOURISHING RADIANCE SERUM
- PACIFICA, GLOW BABY BOOSTER SERUM
- QMS MEDICOSMETICS, ADVANCED COLLAGEN Serum in Oil
- skin diligent, VITAMIN C SERUM IN OIL
- skinChemists, Sensitive Skin Serum - Dragon's Blood 5%, Centella Asiatica 3%, Evening Primrose Oil 1%
- skinSense, ADVANCED Anti-Pigmentation Perfecting Serum
- THE SEATED QUEEN, CASSIOPEIA'S SERUM CONCENTRATE
- TROPIC, OCEAN DIVE
- WILD SCIENCE LAB, LIGHT SWITCH Hyperpigmentation Serum
Best New Eye Cream
- HIKARI LABORATORIES, EYE-TECH SET
- ARTISTRY SKIN NUTRITION, RENEWING REACTIVATION EYE CREAM
- Nu Skin, NUTRICENTIALS EYE LOVE BRIGHT EYES illuminating eye cream
- TROPIC, EYE WORK
Best New Targeted Treatment
- STEMULATION, DIAMOND NECKLESS
- SKIN CHOICE, BREAKOUT PATCH
- alya skin, PORE PERFECTING ELIXIR
- BALANCE ACTIVE FORMULA, Niacinamide BLEMISH CLEARING SPOT PATCHES
- BOOST LAB, Bio-Active Eye Reset Serum
- elemental herbology, purity facial oil
- GUINOT, GEL AcniLogic
- IMAGE SKINCARE, clarifying salicylic blemish gel
- MAYSAMA, GREEN ROOBIOS BRIGHTENING MASK
- PACIFICA, BROW REUSABLE MASK
- PESTLE AND MORTAR, Clarify BHA 2% SOLUTION | SALICYLIC ACID
- SACHI, TRIPHALA PIGMENTATION CORRECTOR
- The Ordinary, Salicylic Acid 2% Solution
- WILD SCIENCE LAB, HAPPY PLACE Blemish Gel
Best New Professional Skin Care Product
- HIKARI LABORATORIES, GROWTH-F MESO COCKTAIL
- GAIA, STRENGTHENING BODY OIL
- HIKARI LABORATORIES, ACTIVE COLLAGEN +NAD
- MEDER, EU-SEB CONCENTRATE
- REVISION SKINCARE, C+ Correcting Complex
Best New Skin Care Brand
- Hayaty Natural
- inspira: cosmetics, CBD SKIN CARE
- Kaeā
- Living M Skincare
- Pharmaceris
- S'ABLE LABS
- RAAIE
- BOOST LAB
- BYOMA
- PACIFICA
- skin:genius
- Tiny Associates
Best New Sleep Product
- BEAUTYPRO, warming eye mask
- alya skin, PINK MARINE COLLAGEN SLEEP MASK
- BAYLIS & HARDING, GOODNESS sleep beautifully NATURAL BATH SOAK
- BAYLIS & HARDING, GOODNESS sleep beautifully NATURAL BODY WASH
- BAYLIS & HARDING, GOODNESS sleep beautifully NATURAL PILLOW MIST
- DERMA V10, Lavender GENTLE WARMING EYE MASK
- EarHub, Soft silicone earplugs with Aloe Vera
- Feather & Down, Calming Sleep Mist
- Holistic Silk, Pure Silk Lavender Face Pillow
- I LOVE WELLNESS, SLEEP PILLOW MIST
- Lifeplan, RelaxOn Night
- MAULI, SLEEP DHARMA HIMALAYAN BATH SALTS
- PLANTOPIA, REST & SLEEP FACE & SPACE MIST
- TRELONK, LIGHTS OUT 7
Best New Beauty Supplement
- MILLION DOLLAR FACIAL, MEDI+ Top to Toe Tonic
- NEW NORDIC, Collagen Shot
- Nu Skin, BEAUTY FOCUS COLLAGEN+
- OXOMIO, Beauty Icon
- SAVY WELLNESS, DAILY HERO High Strength Supplement Drink
- VIDA GLOW, RADIANCE ADVANCED REPAIR
- ADVANCE NUTRITION PROGRAMME, SKIN YOUTH BIOME
- ADVANCED NUTRITION PROGRAMME, SKIN COLLAGEN SYNERGY
- BEAUTY BITES, Triple Choc Chip
- FOREVER LIVING, FOREVER MARINE COLLAGEN
- Kollo, Premium Liquid Marine Collagen
- MONAT, COLLAGEN KEY
- NUTRILITE, BEAUTY YOU GLOW
- Raw Beauty Lab, Vegan Collagen
- REVIVE COLLAGEN ENHANCED PLUS, PREMIUM LIQUID MARINE COLLAGEN DRINK SUPPLEMENT
- SOLV., beauty collagen powder
- SOLV., hair, skin n' nails gummies
- Tiny Associates, 01 SKIN SUPPLEMENT Moisture
- Totally Derma, Nutraceutical Collagen Drink Supplement
Best New Design and Packaging Product
- Lancôme COLOURFORM, La vie est belle, DOMAINE DE LA ROSE packaging
- REMINGTON, PROLUXE YOU ADAPTIVE HAIRDRYER
- ARGENTUM, le masque infini
- BARBER PRO, ADVENT CALENDAR, Christmas 2021
- BEARDBURYS, Classic Motor Oil Can
- eyecha Lashes
- HIKARI LABORATORIES, ENERGIZING MASSAGE MASK
- I LOVE WELLNESS, Sleep Collection Packaging
- INIKA ORGANIC
- KinKind
The entire shortlist can be viewed here, and you are invited to cast your vote here.
Image source: Pure Beauty Magazine
