BEAUTYDIRECTORY is delighted to welcome eight brands to the site. Below is a run down of our new additions and why they should be on your radar over the coming months and beyond. Click on the brand names to find out more and download hi-res product images.
Garbo & Kelly
Garbo & Kelly is a vegan, Peta-certified, Australian owned and cruelty-free beauty brand that draws inspiration from two of Hollywood’s most influential female actors, Greta Garbo and Grace Kelly. The brand is dedicated to creating quick, effective, anti-ageing and youthful beauty techniques that deliver the tools and tricks to create movie star looks at home in minutes.
BD pick: Garbo & Kelly's Brow Gel in clear should be a staple in every makeup-lover's cosmetics case. It glides on so smoothly and does a fantastic job of blending fine hairs. Perfect for quick touch-ups and lazy days.
12Reasons
Australian owned 12Reasons, is a range of hair care that provides, as the name suggests, 12 reasons to achieve great hair: cleansed, detangled, colour protected, richly nourished, anti-frizzed, eliminated product build-up, deeply moisturised, added brilliant shine, smoothed, nurtured dry and damaged hair and improved manageability.
BD pick: Marula Oil Mask - Marula is such an 'of the moment' ingredient and we love the fact that this product achieves excellent results with clean, vegan ingredients.
SheaMoisture
Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Fast forward to 2018 and her brand SheaMoisture has over 40 different ranges of haircare, skincare, body care and cosmetics. In Australia, a select number of ranges are stocked exclusively in Priceline.
BD pick: SheaMoisture's small and compact African Black Soap bar has the ability to help treat a multitude of skin conditions including eczema, oily skin and psoriasis.
Mellow Cosmetics
Mellow Cosmetics started in a tiny garage belonging to founder, Ima. Despite launching with only a couple of products across New Zealand, the full range is now being sold online and in store across the US, UK, Australia, Europe, Asia and the Middle East.
BD pick: Mellow's Blush comes in three essential shades – bronze, pink and peach. The latter being one of the prettiest and most versatile shades we'e seen.
Natural Health Company
Natural Health Company offers a range of totally natural and organic weight management products. It's products are Australian made, gluten-free, sweetened and naturally flavoured. They also contain a range of weight loss ingredients and antioxidants, to assist with fast tracking weight loss goals, and boosting daily wellness, energy and vitality.
BD pick: Skinny Greens Superfood Detox – this superfood powder is high in alkalising and nutrient rich super greens, antioxidants, organic maca powder and fibre. It helps to supper healthy digestion and helps with boosting metabolism – perfect for anyone wanting to boost their general wellbeing.
Nu Skin
Founded in 1984, Nu Skin is a direct selling company that distributes anti-ageing products in the personal care category. It's aim is to help consumers look and feel younger via a range of specifically designed devices and skincare products.
BD pick: ageLOC® LumiSpa®. This dual-action skin care device gently oscillates to massage away oil and impurities - including makeup - while also delivering a skin-perfecting treatment leaving skin smoother and softer after just one use.
BLAQ
Built on the basis of the brand's core ingredient, Activated Charcoal, BLAQ's products are formulated to help solve 'first-world' skin problems such as erasing evidence of late nights and city living, by detoxifying and nurturing your skin back to a healthy state.
BD pick: Loved by many an influencer, the BLAQ Mask Tube is designed to target toxins and draw out impurities instantly. It's also highly Instagrammable!
Generation Clay
Generation Clay combines the powers of purifying clay – cue pink kaolin, purple bentonite and white activated charcoal – with supercharged Australian botanical ingredients, including Old Man Weed, Desert Lime and Kakadu Plum. The result? Cleaner, healthier skin and a new lit-from-within glow – sans makeup or filters. With Millennial-friendly pastel packaging, this brand is one of the most photogenic on the market (see Instagram) https://www.instagram.com/generationclay/?hl=en
BD pick: The Ultra Violet Brightening Purple Clay Mask helps rejuvenate dull, tired skin while lightening dark circles and pigmentation. Enough said. Sign us up.
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