Ten brands changing the natural beauty game

Natural beauty is no longer just a trend – it’s a new way of life for some consumers and a whole new category for mainstream beauty products. Brands big and small are jumping on the natural beauty bandwagon in order to better our environments and our appearances; however, there are a few brands who have been providing natural beauty products from the get-go.

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Whether you have been looking to reduce your eco-footprint, or are after a more transparent ingredients list, here are our picks for brands that are leading the charge when it comes to natural beauty:

Nude by Nature Natural Mineral Cover Foundation 
Nude by Nature’s Natural Mineral Cover Foundation is a cruelty-free, fragrance-free and vegan loose mineral powder foundation that delivers sheer to full coverage with a satin radiant finish, and SPF 15. The feather-light Natural Mineral Cover Foundation formula adapts naturally to skin tones, evens out complexion, covers redness and pigmentation, and conceals enlarged pores. The powder is composed of 100 per cent natural ingredients including jojoba esters to nourish the skin and kaolin clay for a radiant flawless complexion.

Proving just how much Nude by Nature’s products have changed the natural beauty game, Nude by Nature’s Mineral Cover is the number one selling cosmetic product (medium) within the AU pharmacy channel (covers Priceline, Chemist Warehouse and independent pharmacy) and has been for the last three years. Also, in Priceline, Natural Mineral Cover topped the best-seller list during their 40 per cent off sale in Nov 2016, after selling three every minute over the 48-hour period.

Skin Physics Collagen Beauty Elixir 
Ingestible beauty is one of 2018s hottest wellness trends, and Skin Physics Collagen Beauty Elixer is leading the charge. This Beauty Elixir with 100 per cent pure Marine Collagen is a natural solution to help transform your skin’s health and beauty from within. This innovative inner beauty supplement harnesses the scientific proven benefits of Collagen-Bio Peptides. Supporting our skin’s natural production of collagen and elastin, it helps counteract the premature signs of ageing: smoothing wrinkles/lines, improving skin’s firmness and brightening skin tone.

Sand & Sky Flash Perfection Exfoliating Treatment
Sand & Sky’s Instagram-first, customer-first model has proven its natural, clay-based products to be a sell-out. Following the cult pink clay mask that sold out in 12 weeks after launching last April, Sand & Sky has listed to what its consumers want and now released an exfoliant. 

Trilogy 
Trilogy’s ethical, sustainable, high-performance natural skincare has maximum effect on your skin, minimum effect on the environment. Inspired by Certified Organic Rosehip Oil, their high-performance skincare is made with the purest plant oils and botanical extracts and is cruelty-free.

Blessed by Nature 
Blessed by Nature offers a range of skin and body care products enriched with natural and organic ingredients that are obtained locally from the most sustainable sources. Australian botanicals, extracts, vitamins and natural antioxidants work together to help reduce the signs of ageing, plus natural essential oils that create a sensory experience. High quality yet affordable, the range is suitable for the whole family. 

Swisse 
Swisse is a global health and wellness brand dedicated to making billions of people around the world healthier and happier; and for over 40 years, Swisse has been investing in products formulated with premium quality ingredients based on traditional evidence and scientific research. Its skincare has been formulated by taking pure ingredients from nature to create luxurious, nutrient-enriched natural products that are powerful and effective.

LUSH 
LUSH produces handmade, vegetarian and vegan beauty products that are loaded with natural - and where possible, organic - ingredients. The brand is committed to creating fresh, high-quality cosmetics that are as natural as possible and do not contain synthetic preservatives. 

endota spa
endota spa began on the Mornington Peninsula in Victoria 16 years ago. Due to founder, Melanie Gleeson’s early insight and the unstoppable wellness boom, endota spa is now the leading spa network and wellness provider in the country.

Kosmea
Kosmea is an Australian owned global skincare brand formulated from certified 100 per cent organic rose hip oil combined with natural ingredients known for their moisturising and soothing benefits. Launched in 1993, Kosmea products are free from synthetic ingredients and harsh chemicals.

Jurlique
Jurlique has spent over 25 years unearthing potent organic and biodynamic ingredients and developing the unique Bio-Intrinsic™ process to create the purest, most powerful skincare possible.