10 Aussie brand success stories

Australians are a talented bunch, with the nation producing some of the world’s most awarded actors, artists and athletes. But Down Under is also not lacking when it comes to beauty, with the nation offering some of the international marketplace’s most celebrated brands. Here are 10 Australian success stories in this arena:


Ultraceuticals is the creation of accredited cosmetic physician Dr Geoffrey Heber. Australian made and owned, the brand is well-known for its embrace of actives, and innovative new ingredients in its game-changing skincare – recommended by both medical and skincare professionals.

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A commitment to ‘no nasties’ at home inspired this family business that utlises the skincare benefits of jojoba oil. The 100 per cent natural golden jojoba grown on the brand’s NSW farm is partnered with other complementary plant ingredients for the natural and sustainable line of beauty offerings.


The Gold Coast’s Alpha-H is a multi-award-winning skincare brand determined to change the quality of complexions. The family-run business is most famed for its Liquid Gold product but the cosmeceutical brand’s line is expanding, maintaining its passion for concentrated combinations of potent natural ingredients.


The creation of a husband and wife duo, Jurlique has operated out of its biodynamic farm in South Australia for the past 25 years. Passionate about the potency of natural plants in skincare, the brand only incorporates ingredients free from synthetic chemicals, pesticides, herbicides and insecticides into its products.


Famed for creating the world’s first aerosol spray tan, ModelCo has long been associated with the world of fake bronzing. But the business creation of Shelley Barrett is gaining ground in the rest of the beauty market, continuing to produce quick-fix beauty solutions for everyday glamour.


Founding his line more than 20 years ago, Napoleon Perdis is perhaps one of the most successful Australian make-up brands with 85 concept stores, 100 department store counters and 750 independent stockists around the globe. The brand has carved out a market for itself among the cosmetic-obsessed youth of the country, eager to trial Perdis’ penchant for bright colours and modern twists on ancient beauty treatments.


Skin repair is at the heart of the Pelactiv brand – a 100 per cent Australian made and owned skincare offering developed by cosmetic chemists. The brand utilises Australian native plant extracts and actives to tackle serious skin conditions such as acne.

De Lorenzo
De Lorenzo is as passionate about the environment as it is about quality hair care. The Australian company crafts salon-only products that are free from cruelty, animal-derived ingredients and petrochemicals, with a focus on utilising biodegradable ingredients, and certified organic where possible.


Formulated by cosmetic chemist Richard Parker, Rationale is a range that incorporates innovative science into its skincare solutions. The cosmeceutical range is focused on rebalancing and restoring skin (particularly when it comes to luminosity) that suffers from the likes of pigmentation, acne and ageing.


Started in 1961, Nutrimetics is now one of the most recognised skincare companies from Australia and New Zealand. The brand’s giant range of products is shaped around combining the principles of nature and innovation, with quality and value.