As a whole, men have always placed second in the priority stakes when it comes to beauty. Women are undoubtedly the industry’s biggest spenders but they are now facing tough competition from the lads thanks to a rise in men’s grooming routines. The following brands are taking care of the boys with their male-focused beauty offerings.
For a closer shave there is this triple-blade razor, specially designed to prevent razor burn. An incorporated glide bar is infused with pre-shave oil, with a comfort strip rich in vitamin E and aloe to prevent skin irritation.
Neutrogena
Protecting skin from a daily shave is Neutrogena®’s specialised scrub. The gentle exfoliant removes dead skin cells, without overdrying or irritating. The formula is also oil- and dye-free.
Easing irritation caused by razors, the Kiehl’s Razor Bump Relief is a potent concentrated formula. Hero ingredients ginger root extract and willow herb offer anti-microbial properties to soothe skin, and reduce the appearance of razor bumps, ingrown hairs and razor burn.
Multitasking at its finest, TriShave’s product is designed to help shave, moisturise and cleanse at once. The formula contains Australian tea tree and lavender oils to help minimise ingrowns, prevent shaving rash and offer a protective layer that removes friction.
The Viviscal range is primarily focused on those with thinning hair. The brand’s line of supplements are specially formulated to reduce hair loss and increase hair growth in men with male pattern baldness. The formula contains AminoMar CTM – a marine protein extract which inhibits thinning effects and postpones the hair loss process.
A shaving brush is a traditional but essential component to the grooming process. Tweezerman’s offering is a 100 per cent badger hair brush which creates, holds and distributes a rich lather.
Zesty citrus is one of the most popular types of male scents. Davidoff Champion is one such fragrance – a combination of bergamot, lemon, cedarwood, oak moss and clary sage. The bottle is equally masculine, with the cologne housed in a black glass dumbbell bottle with silver tail weights.
For stylishly disheveled hair there is no easier way than a hair paste. Taft Styling’s version promises a matte finish and extra-strong grip to hold the look in place from day through to night.
Face & Body Wash
GAIA’s male-focused Face & Body Wash is as invigorating as it is cleansing. The non-drying gel is enriched with coconut cleansing agents and lime pure essential oil to gently cleanse the skin.
-
For keeping on top of facial hair there is the VS Sassoon Beard Buddy. The trimmer is designed for touch-ups and houses a full-size blade for easy trimming, as well as two separate trimming attachments, and a six-position beard and stubble comb guide.
