In news that marks the brand's biggest change since launching over 30 years ago, 1000HOUR® has announced it has undergone a complete rebrand.
The relaunch also brings with it new products to the iconic range, with its staple products now in a new-look design.
"Trusted by beauty enthusiasts, 1000HOUR® has been passed on from mother to daughter and friend to friend, solidifying its place as a cult favourite for achieving effortless beauty," the brand shared.
"As 1000HOUR® moves into the future, it’s fresh new look across its iconic products, still features the same trusted, long-lasting formulations that have been loved for decades."
The brand is also responding to consumer demand by expanding its range to include more shades, ensuring everyone can enjoy the convenience of salon-quality beauty at home.
The brand staples include:
Lash & Brow Dye Kit ($19.99) – Now available in seven shades: Blue/Black, Natural Black, Brown/Black, Dark Brown, Graphite, Medium Brown and Light Brown/Honey.
Lash & Brow Tint Kit ($24.99) – Available in four shades: Natural Black, Dark Brown, Medium Brown and Light Brown/Blonde.
Instant Brows ($11.99) – Available in four shades: Clear, Black/Dark Brown, Medium Brown and Light Brown/Blonde.
Heated Eye Lash Curler ($19.99).
The new offerings include:
Lash & Brow Serum ($19.99).
Brow Styling Wax ($14.99) – Available in three shades: Clear, Ash Dark Brown and Warm Dark Brown.
Microblading Pen ($11.99) – Available in three shades: Dark Brown, Medium Brown and Light Brown.
3-in-1 Brow Pencil (19.99) – Available in three shades: Dark Brown, Medium Brown and Light Brown.
Micro Brow Pencil ($11.99) – Available in three shades: Dark Brown, Medium Brown and Light Brown.
Brow Cushion Duo ($24.99) – Available in three shades: Dark Brown/Brown, Soft Brown/Warm Brown and Light Brown/Honey.
Dual Ended Brow Brush ($9.99).
Brow & Mascara Wands ($9.99).
The entire 1000HOUR® range is available in Priceline and online at 1000HOUR.com.au.
Selected products are available at Chemist Warehouse, Big W, Oz Hair + Beauty, Woolworths, Coles, Direct Chemist Outlet, Terry White Chemmart and Price Attack stores nationally.
You can also find the 1000HOUR® product range and download hi-res imagery for editorial inclusions, here.
Image credit: 1000HOUR®
