Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 828)
Christian Dior Rouge Dior Refillable Lip Stick (11 mentions)
Chanel No 5 Eau De Parfum (Spray) (5 mentions)
Skinceuticals C E Ferulic Serum (4 mentions)
Sally Hansen Miracle Gel Colour (4 mentions)
Olay Niacinamide + Vitamin C Serum (4 mentions)
Chanel Rouge Coco Bloom Lip Colour (4 mentions)
Bobbi Brown Luxe Defining Lip Stick (4 mentions)
Tom Ford Tubereuse Nue EDP (3 mentions)
Stila Tinted Moisturiser Skin Balm (3 mentions)
Skinceuticals Custom D.O.S.E Serum (3 mentions)
Top 10 makeup products in print and online publications (out of 263)
Christian Dior Rouge Dior Refillable Lip Stick (11 mentions)
Sally Hansen Miracle Gel Colour (4 mentions)
Chanel Rouge Coco Bloom Lip Colour (4 mentions)
Bobbi Brown Luxe Defining Lip Stick (4 mentions)
Milk Makeup Kush High Volume Mascara (3 mentions)
jane iredale Enlighten Plus Under-Eye Concealer (3 mentions)
Hermes Rouge Hermes Lipstick (3 mentions)
Essie Nail Polish (3 mentions)
Christian Dior Forever Natural Nude Foundation (3 mentions)
Benefit They're Real Magnet Mascara (3 mentions)
Top 10 skincare products in print and online publications (out of 334)
Skinceuticals C E Ferulic Serum (4 mentions)
Olay Niacinamide + Vitamin C Serum (4 mentions)
Stila Tinted Moisturiser Skin Balm (3 mentions)
Skinceuticals Custom D.O.S.E Serum (3 mentions)
Ole Henriksen Wrinkle Blur Bakuchiol Eye Gel Creme (3 mentions)
Olay Regenerist Whip Face Moisturiser (3 mentions)
Olay Regenerist Retinol 24 Night Serum (3 mentions)
Olay Luminous Niaciamide + Hyaluronic Super Serum (3 mentions)
Nudestix Citrus Clean Balm & Makeup Melt (3 mentions)
Neutrogena Bright Boost Illuminating Serum (3 mentions)
Top 10 fragrance products in print and online publications (out of 76)
Chanel No 5 Eau De Parfum (Spray) (4 mentions)
Jo Malone London English Pear & Freesia Cologne (3 mentions)
Jean Paul Gaultier La Belle EDP (3 mentions)
Glasshouse Fragrances Sunset In Capri Perfume (3 mentions)
Giorgio Armani My Way EDP (3 mentions)
Minenssey Mine Perfume Oil (2 mentions)
Jo Malone Scarlet Poppy Cologne Intense (2 mentions)
Jo Malone London Pomegranate Noir Cologne (2 mentions)
Frederic Malle Portrait Of A Lady The Fragrance (2 mentions)
Editions De Parfums Fragrance (2 mentions)
Top 10 haircare products in print and online publications (out of 155)
Dyson Corrale Straightener (6 mentions)
GHD (Good Hair Day) Max Hair Straightener (4 mentions)
Sukin Sensitive Micellar Scalp Masque (2 mentions)
Schwarzkopf Brilliance Intense Colour Creme (2 mentions)
Sachajuan Hair in the Sun Protective Styling Cream (2 mentions)
OGX Hydrate + Repair Argan Oil Of Morocco Extra Strength Shampoo (2 mentions)
Matrix Total Results So Silver Color Obsessed Shampoo (2 mentions)
Luxurious Moisture Moisture Rich Shampoo (2 mentions)
Kristin Ess Instant Exfoliating Scalp Scrub (2 mentions)
KMS Hairplay Liquid Wax (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
