After an unprecedented IP court ruling in Shanghai awarded a record payout in its favor over IP infringement, FOREO, the Swedish skintech powerhouse has released guidelines on risks associated with counterfeits and duplicate products.
The FOREO LUNA devices are an award-winning range of sonic cleansing devices that are loved by celebrities, beauty influencers and everyday people worldwide, and they have garnered the brand over three million customers since its 2014 inception.
Since its debut, the LUNA range has won over 176 awards, earnt itself a cult status in the realm of beauty devices, and a permanent place on ‘shelfies’ as a beauty staple. In turn, the popularity of this device has turned it into a model prototype, inspiring countless counterfeits and ‘dupes.'
In comparison to the silicone on duplicate devices that could be harmful to skin and market themselves under the guise of cost efficiency, FOREO’s silicone is medically approved. And according to experts, thorough research should be conducted on any tool that disrupts the surface layer of skin.
One of the key features of the LUNA device is its waterproof component; battery-operated cleansing devices that contain electrical currents require stringent safety measures. The LUNA range underwent rigorous trials and testing in order to be safe for use in conjunction with water. In fact, all FOREO products go through meticulous trial and testing, with each and every device made by hand in reputable and regulated factories to ensure quality control.
According to FOREO, some of the dangers involved in duplicate and counterfeit beauty gadgets include:
- Unknown and unregulated technology components, with cheap materials not designed to facilitate battery-operated devices that are used in water.
- High chances of burns and injuries associated with unregulated technology.
- Untested production lines that can be harmful.
- Unown global socio-economic situations (child labour, workplace compliance, fair wages etc.)
Unique features of an original LUNA include:
- 8000 T-Sonic™pulsations per minute to ensure a deeper cleanse.
- Ultra hygienic, medical-grade silicone that is non-abrasive, hypo-allergenic and antibacterial.
- An award-winning LUNA design that features silicone cleansing brushes on the front, with an anti-ageing massage function on the back of every device. Duplicate products are easily identified with messy design and limited functionalities.
To avoid FOREO counterfeit and duplicate products, it is highly recommended consumers purchase from trusted partners David Jones, MYER, Sephora, Mecca or directly from the official FOREO site.
Click here to learn more about the FOREO range and to download hi-res imagery.
