Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 767)
Napoleon Perdis Luxe Lids Eye Stix (7 mentions)
Revlon So Fierce! Big Bad Lash Mascara (6 mentions)
Revlon ColourStay Satin Ink Lip Stick (6 mentions)
GHD (Good Hair Day) Unplugged Cordless Hair Straightener (6 mentions)
Gucci Bloom EDP (5 mentions)
Christian Dior Addict Lip Glow (5 mentions)
Revlon SkinLights Face Glow Illuminator (4 mentions)
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant (4 mentions)
Minenssey Body Lotion (4 mentions)
La Mer The Eye Concentrate (4 mentions)
Top 10 makeup products in print and online publications (out of 246)
Napoleon Perdis Luxe Lids Eye Stix (7 mentions)
Revlon So Fierce! Big Bad Lash Mascara (6 mentions)
Revlon ColourStay Satin Ink Lip Stick (6 mentions)
Revlon SkinLights Face Glow Illuminator (4 mentions)
Stila Glitter & Glow Liquid Eye Shadow (3 mentions)
Napoleon Perdis Sketch Pot Gel Eye Liner (3 mentions)
Christian Dior Rouge Dior Forever Liquid Lip Stick (3 mentions)
Bite Beauty Daycation Whipped Cream Blush (3 mentions)
Urban Decay Naked Heat Eye Shadow Palette (2 mentions)
Trinny London Lip Luxe (2 mentions)
Top 10 skincare products in print and online publications (out of 346)
Christian Dior Addict Lip Glow (5 mentions)
Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant (4 mentions)
Minenssey Body Lotion (4 mentions)
La Mer The Eye Concentrate (4 mentions)
Ultraceuticals Ultra A Skin Perfecting Serum (3 mentions)
SK-II Facial Treatment Essence (3 mentions)
Sisley Le Sculpteur Moisturiser (3 mentions)
Olay Eyes Ultimate Eye Cream (3 mentions)
Medik8 (K8) Advanced Day Ultimate Protect Age-Defying Moisturiser with Photolyase SPF 50+ (3 mentions)
Laneige Lip Sleeping Mask (3 mentions)
Top 10 fragrance products in print and online publications (out of 82)
Gucci Bloom EDP (5 mentions)
Juliette Has A Gun Pear Inc. (4 mentions)
Burberry Hero EDT (4 mentions)
Tom Ford Ombre Leather EDP (3 mentions)
Gucci The Alchemist's Garden A Chant For The Nymph EDP (3 mentions)
Gucci The Alchemist's Garden 1921 EDP (3 mentions)
Chanel Les Eaux De Chanel Paris - Edimbourg (3 mentions)
Chanel Coco Mademoiselle EdP (3 mentions)
Aesop Karst (The Shore) EDP (3 mentions)
Paco Rabanne Phantom EDP (2 mentions)
Top 10 hair care products in print and online publications (out of 93)
GHD (Good Hair Day) Unplugged Cordless Hair Straightener (6 mentions)
Hair Rituel by Sisley The Cream 230 (4 mentions)
Silver Bullet Limitless Volumizing Hot Brush (3 mentions)
Kerastase 3-Stage Scalp Treatment (3 mentions)
Aveda Pramasana Nourishing Scalp Masque (3 mentions)
Wella Professionals Dry Me EIMI Dry Shampoo (2 mentions)
Wella Professionals Colour Motion Structure Mask (2 mentions)
TREsemme Pro Pure Damage Protect Shampoo (2 mentions)
The Inkey List PCA Bond Repair Hair Treatment (2 mentions)
System Professional H5 Hydrate Quenching Mist (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
