BEAUTYDIRECTORY is delighted to welcome 13 brands to the site. Below is a run down of the new additions and why they should be on your radar over the coming months and beyond. Click on the brand names to find out more and download hi-res product images.
Glow Lab natural skincare is founded on the philosophy that every woman deserves effective skincare, at a price that makes it easy to treat herself, every day. The brand uses scientifically-proven ingredients in its blends to deliver the effective products that work. Glow Lab’s offering is based on solid research with New Zealand women to discover what their ultimate natural skincare range would be, resulting in a product range formulated with natural ingredients, natural fragrances, free from parabens, sulphates, silicones and is cruelty-free, vegan and palm oil friendly.
BD pick: Glow Lab Facial Serum targets multiple skin concerns using a powerful cosmeceutical blend. ProRenew Complex CLR™ and IBR-TCLC®, formulated with calendula oil and vitamins A and E, fight the signs of ageing while improving luminosity and calming irritated skin.
Clémence Organics founder, Bridget Carmady (BNat, BHSc Hons), started her career in complementary medicine research, before running a naturopathic clinic. However, after feeling that her clients were faced with a lack of skincare products that were gentle and made from natural and organic ingredients, that also still had a luxurious feel, she decided to develop her own, and Clémence Organics was born. The product of more than a decade of knowledge and experience, Clémence Organics is about nourishing, non-toxic ingredients, plus a commitment to the planet’s health, through recyclable packaging and zero hidden nasties.
BD pick: Ultimate SOS Balm is an all natural and organic balm, rich in organic rosehip, calendula and jojoba oils and suitable for all over the body. It also recently took home the top spot for Best Healing Balm, at the The Beauty Shortlist Mama & Baby Awards 2019.
Samson & Charlie is an independent natural, clean beauty brand that is vegan and cruelty-free, proudly handcrafted in Melbourne, Australia. The brand is about uncomplicated, minimalist style that is clean, elegant and simple yet echoes an understated luxury that is representative of the exquisite botanical elixirs it creates. The products are versatile, high functioning and designed to fit seamlessly into busy active schedules.
BD pick: Blue Tansy + Marine Collagen Balancing Exfoliating Cleanser is a skin-brightening deep cleanser for sensitive, oily and acne breakout skin types. A gentle yet powerful trio of refined sugar, Australian sea salt and kaolin clay give control over the intensity of exfoliation, while the natural glycolic and lactic acids leave the complexion brighter, smoother and rejuvenated.
Inspired by the book ‘Gift from the Sea’ by Anne Morrow Lindbergh, Syrene Skincare embraces the tales within this memoir and forms an essence for women to live by. Syrene retells the tales through each product, by reminding women to find moments to relax, be mindful and look after their skin. With each product made in New Zealand, Syrene is dedicated to creating nutrient-rich skincare, combining science and natural ingredients that feed the skin.
BD pick: Syrene Skincare Power Masque with Advanced Hydration is a sheet mask that offers deep and fast penetration to lock in moisture and provide skin a revitalising fresh glow. The mask delivers intense hydration when skin is depleted, for radiant enhancing results.
With over five decades worth of experience, BaBylissPRO has established itself as one of the most respected hair brands worldwide, earning a position as one of the leading brands in electrical styling. Delivering innovative hair electrical products, BaBylissPRO’s creative vision serves to provide the tools to create unlimited styling possibilities.
BD pick: One of the latest additions for the brand, the BaBylissPRO Ceramic Conical Curling Iron Large is ideal for creating softer curls and waves with no kinks. Featuring a 19-32mm ceramic conical barrel to smooth the hair cuticle for a frizz-free, shiny finish, the iron quickly heats to 195 degrees celsius.
Hair and skincare brand, SASHAPURE, is based off key ingredient, USDA Certified Organic Sacha Inchi oil, which is the foundation of all of its products. It’s cold-pressed, virgin Sacha Inchi oil, a 3,000-year-old Peruvian Amazon superfood, contains the highest plant-based source of omegas on the planet. The nutrients vital for strong, hydrated hair, and well-nourished, resilient skin.
BD pick: Deeply Therapeutic Hair, Scalp & Skin Elixir is a unique, certified multi-use organic serum with a strong, concentrated formula. Only a few drops help to reverse damage, stimulate hair growth, strengthen hair strands, eliminate frizz and extend colour. The unique formula reduces skin inflammation, dryness, redness, stretch marks, scars and the appearance of wrinkles.
Panasonic approaches beauty from a scientific and technical perspective. Its team of engineers and scientists have done the research, testing and product development for how to get the most of your beauty products, and the best results for your skin. Panasonic products are effective, reliable and long-lasting, delivering the results it claims on the box.
BD pick: Panasonic Ionic Toning Device is a nourishing ionic facial cleanser and toner. This beauty tool harnesses the power of ionic energy to cleanse, tone and soften skin, while incorporating the luxury of a salon facial into an everyday skincare routine.
Founded in 2013, FOREO specialises in beauty and wellbeing solutions. The brand offers a range of devices with groundbreaking function and form. FOREO has received numerous awards globally for innovative technology and design.
BD pick: LUNA 3 is the latest silicone skincare device to join the FOREO lineup. It combines an ultra-soft, hygienic cleanser with a variety of targeted firming massage routines all controlled by the FOREO app. The massage benefits include the smoothing of fine lines and wrinkles, a more youthful appearance and the improved absorption of skincare products.
HYPOXI is a low impact, low intensity exercise method that combines movement with vacuum compression technology to help reduce stubborn fat and cellulite from the hips, bottom, tummy and thighs. Combined with healthy nutrition, an average person can expect to lose up to 26cm, or one dress size, in just four weeks.
BD pick: HYPOXI L250 is an exercise machine that targets stubborn fat and cellulite around the hips, bottom, thighs, lower back and lower stomach.
Steeped in English eccentricity, style and impeccable manners, Atkinsons of London is a long-standing niche fragrance brand with an impressive history of over 200 years. Since its official appointment as perfumers to the Royal Court during the reign of King George IV, Atkinsons have continued to create bespoke fragrances for the aristocracy. Names have included aristocracy such as Napoleon, Queen Victoria, and Empress Aleksandra Fedorovda Romanova of Russia.
BD pick: Atkinsons Mint & Tonic is a scent that captures the zesty spirit of a summer cocktail. Refreshing mint, lime and ginger combined with geranium and grapefruit to act as an instant mood elevator, especially during the colder months.
RapidLash® is rich in a multitude of highly effective ingredients that not only promote the appearance of more youthful, beautiful lashes and brows, but also help provide beneficial care and nourishment to lashes and brows.
BD pick: RapidLash® Eyelash Enhancing Serum is a quick, easy and safe way to enhance natural lashes. It contains an advanced ophthalmologist and dermatologist tested formula, with powerful peptides, proteins and vitamins to promote the appearance of longer looking, fuller and thicker lashes in just 30 days.
Developed with dermatologists, CeraVe’s mission is to provide healthy skin for all. CeraVe helps to replenish, restore, and optimise the skin’s natural barrier with its unique, ceramide-rich formulations.
BD pick: Reparative Hand Cream moisturises the hands with hyaluronic acid, calms the skin with niacinamide and replenishes the skin’s natural barrier with three essential ceramides. This fragrance-free hand cream also contains the skin protectant dimethicone, and features patented MVE Delivery Technology for 24-hour nourishment that restores and maintains smooth, soft skin.
Relish in longer-lasting and richly vibrant colour with Victoria Beauty Keratin Therapy Hair Colour Shampoo. Free of ammonia and oxidants, ensuring a gentle formula that does not damage hair. Choose from a selection of twenty-four true semi-permanent shades from Platinum Blonde to Ebony Black.
BD pick: Victoria Beauty Keratin Therapy Hair Colour Shampoo helps hair to stay effortlessly vibrant. Lasting up to eight washes with 100 per cent grey coverage, this true semi-permanent hair colour is formulated with keratin to leave hair soft and shiny.