The taboo around men wearing makeup is slowly disintegrating; and in the age of Instagram and the selfie, male cosmetic innovations are on the rise.
Tom Ford, YSL and ASOS all have specialty makeup ranges for men, and the latest brand to jump in on the men’s makeup craze is none other than Chanel.
The three SKU line called “Boy de Chanel” will launch in South Korea – a country where men wearing cosmetics is widely promoted – on September 1. It is still unknown if the range will launch in Australia.
WWD has reported that the collection will feature a tinted fluid foundation in four shades; a matte moisturising lip balm; and four shades of eyebrow pencil with a spoolie brush.
As mentioned, men wearing makeup (whether it be a BB cream or a full-blown glam) is now not a foreign concept, with Mintel senior beauty analyst Charlotte Libby telling BBC: "To put it into context globally it accounts for less than 1 per cent of the market. But the stigma about men being well groomed and enhancing their appearance is falling away and cosmetics are benefiting from that."
In a statement Chanel echoed this by saying: “By creating Boy de Chanel, its first make-up line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style.”
