Luxury brand Chanel has unveiled a new Instagram account dedicated solely to beauty and makeup.
The account – @chanel.beauty – was envisioned by Chanel global creative makeup and colour designer Lucia Pica. Pica explained to Vogue Italia that the account will be used to reveal new products; and be enriched with visual representations of the Chanel culture, the events of the fashion house or its all-round beauty news.
Pica’s sentiments were shared in an introductory video from the account, with Chanel Beauty revealing that its expansion onto the platform will be used to deliver daily inspiration, tips, talks, cult products and ‘decoded’ looks to followers.
Currently, imagery is being shared from Chanel’s Spring-Summer 2018 collection, inspired by the Italian city of Naples.
