Italian fashion business woman and influencer, Chiara Ferragni, has launched her first makeup capsule collection in partnership with Lancôme.
Making its social debut on Ferragni’s Instagram account, a video teaser was posted showing makeup palettes, lipsticks and mascaras, all donned with shiny pink packaging and Ferragni’s signature blue eye logo.
“I wanted to create a makeup collection that is 100 per cent my style. This is the reason why I joined forces with Lancôme,” Ferragni, who was already an ambassador for the French luxury brand, said, adding that they worked on products and communication that were relevant to the girls of her generation.
“Flirty, inspiring and fun are the three key words of this empowering project. I deeply believe that makeup is a huge weapon to feel better with yourself, to face your everyday challenges and to achieve your goals [fiercely].”
The range includes the Flirting Palette, which boasts four lipstick shades, four eyeshadows, three shimmering highlights, a rosy blush, lipgloss and three brushes. It also includes Lancôme’s L’Absolu Mademoiselle Shine Lipstick in three exclusive shades, as well as a trio of L’Absolu Lacquer Lipsticks and a Hypnôse Drama Mascara.
The capsule is already available online in Italy, and it is set to be rolled out internationally online and in-stores starting from June.
