Although New York Fashion Week has just wrapped up, the numbers are in for last season’s shows – with Chiara Ferragni once again being the season’s reigning influencer.
The latest report from Launchmetrics, a marketing analytics company, has released a report revealing that Ferragni accumulated US$18.3 million in media impact value during the spring 2019 season.
In 2018, Ferragni’s wedding outperformed ad campaigns and was comparable to the Royal Wedding in terms of media impact value. She was also the most powerful influencer at NYFW in September of the same year, where she generated US$1 million in media impact value with only four pieces of content.
Topping the influencer impact for the Spring 2019 shows, Ferragni’s numbers rival that of Versace, which accumulated US$18.7 million in media impact value at its September spring show.
Even though Ferragni opted out of the latest round of New York Fashion Week, the influencer still provoked generous social media buzz. On February 9, she hosted the first installment of her Beauty Bites masterclass in partnership with personal makeup artist, Manuele Mameli. It gained more than 1,000 attendees, with #BeautyBites being tagged in more than 4,000 Instagram posts.
