Despite Kylie Jenner admitting on Instagram to having her lip filler dissolved back in June, it looks like the plump pout trend isn’t going anywhere.
Now a new minor operation is on the scene called lip lift, and with popularity on the rise, could this treatment be the answer for those looking for a more permanent lip fix?
Facial plastic surgeon in New York City and Dubai, Dara Liotta told Allure the procedure is being more requested with younger demographics than ever before.
"No one knew this procedure existed two years ago, but now I have twentysomethings requesting it by name," said Liotta.
The surgery is typically done under local anesthesia in less than an hour and shortens the space between the bottom of the nose and the top of the lip, by carving out a bullhorn-shaped strip of skin just below the nostrils.
Now modernised with discreet scars and faster recovery, the lip lift makes an appealing option for patients looking for a different option over fillers, New York City dermatologist and Mohs micrographic, reconstructive and cosmetic surgeon Michelle Henry told Allure.
"I'm seeing a lot of patients tired of repeat injections — maybe they're bruising each time, or maybe their lips don't always turn out exactly the same — and they want something more permanent and consistent," said Henry.
"The lip craze is also evolving. People are focusing on the more nuanced structure and shape of their lips, which this surgery can address elegantly, rather than just wanting to be full at all costs."
A lip lift will cost anywhere between USD $2,000 to $8,000, depending on location.
Image source: @kyliejenner