Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1060)
Anastasia Beverly Hills Brow Pro Palette (17 mentions)
Mecca Cosmetica Blush Hydra Cheek Tint (15 mentions)
Fenty Beauty by Rihanna Match Stix (14 mentions)
M.A.C Lip Stick (10 mentions)
M.A.C Hyper Real Glow Palette (10 mentions)
Laneige Lip Sleeping Mask (9 mentions)
Mecca Max Lip & Face Gloss (8 mentions)
Kevin.Murphy Session Spray Flex (8 mentions)
Kevin.Murphy Anti. Gravity. Spray (8 mentions)
Hourglass Caution Extreme Lash Mascara (8 mentions)
Top 10 makeup products in print and online publications (out of 329)
Anastasia Beverly Hills Brow Pro Palette (17 mentions)
Mecca Cosmetica Blush Hydra Cheek Tint (15 mentions)
Fenty Beauty by Rihanna Match Stix (14 mentions)
M.A.C Lip Stick (10 mentions)
M.A.C Hyper Real Glow Palette (10 mentions)
Mecca Max Lip & Face Gloss (8 mentions)
Hourglass Caution Extreme Lash Mascara (8 mentions)
Australis Cosmetics Lash & Brow Mascara (8 mentions)
Too Faced Sweet Peach Eyeshadow Palette (7 mentions)
Notte Stay All Day Liquid Lip Stick (7 mentions)
Top 10 skincare products in print and online publications (out of 450)
Laneige Lip Sleeping Mask (9 mentions)
La Prairie Platinum Rare Haute-Rejuvenating Cream (7 mentions)
Mother SPF Organic Mineral Sunscreen (4 mentions)
L'Occitane Immortelle Divine Cream (4 mentions)
Grown Alchemist Natural Hydrating Sunscreen SPF30 (4 mentions)
Elle Effect The Self Tanning Mousse (4 mentions)
Ella Bache Sportsbloc Great SPF 50+ (4 mentions)
Ultra Violette Queen Screen SPF 50+ Luminising Sun Serum (3 mentions)
Ultra Violette Mini Screen Collection SPF Set (3 mentions)
Ultra Violette Lean Screen SPF 50+ Mattifying Zinc (3 mentions)
Top 10 fragrance products in print and online publications (out of 134)
Versace Dylan Turquoise Pour Femme (6 mentions)
Salvatore Ferragamo Amo Per Lei EDP (4 mentions)
Christian Dior J'Adore Infinissime (4 mentions)
Santa Maria Rosa Novella (3 mentions)
Marc Jacobs Perfect (3 mentions)
Guerlain Shalimar EdP (3 mentions)
Giorgio Armani My Way EDP (3 mentions)
Chloe Rose Tangerine Eau de Toilette (3 mentions)
Chanel No 5 Hair Mist (3 mentions)
AERIN Ambrette de Noir Parfum (3 mentions)
Top 10 haircare products in print and online publications (out of 146)
Kevin.Murphy Session Spray Flex (8 mentions)
Kevin.Murphy Anti. Gravity. Spray (8 mentions)
Bumble and Bumble Hairdressers Invisible Oil (8 mentions)
Mermade Hair Hair Waver (5 mentions)
Dyson Corrale Straightener (3 mentions)
Vidal Sassoon Keratin Protect Hair Straightener (2 mentions)
Toni & Guy Casual Sea Salt Texturising Spray (2 mentions)
Schwarzkopf Professional Chroma ID Collection Bonding Colour Mask (2 mentions)
Remington HydraLuxe Volumising Blow Dry Brush (2 mentions)
R+Co Sun Catcher Power C Boosting Leave-In Conditioner (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
