Tarte Cosmetics and Too Faced have taken out top spots as US teenagers’ favourite beauty brands.
The Taking Stock With Teens survey, engineered by investment firm Piper Jaffray, found that Tarte Cosmetics took home 13 per cent of teenagers spending, while Too Faced achieved nine per cent. Both brands beating M.A.C Cosmetics, which has declined in recent years to seven per cent.
The bi-annual study asked 8,600 American teenagers from 48 states, questions about their spending across beauty, fashion and favourite brands.
“Our fall survey showed overall teen spending as flat with the prior year,” said Piper Jaffray senior research analyst Erinn Murphy.
“That said, teen spending continues to expand in categories like video games and food and females now indicate they spend three times more on beauty than accessories.”
The next survey results will be released mid-2019.
Image source: @tartecosmetics
