Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 609)
Christian Dior Addict Lip Glow (5 mentions)
Charlotte Tilbury Cryo-Recovery Face Mask (5 mentions)
Ultra Violette Dream Screen Tinted Veil (4 mentions)
Trinny London Lash2Brow Mascara + Brow Duo (4 mentions)
OPI Nature Strong Nail Polish (4 mentions)
Fenty Beauty by Rihanna Liquid Killawatt Fluid Freestyle Highlighter (4 mentions)
Conserving Beauty Conserve You Face Oil (4 mentions)
Aspect Sun Physical Sun Protection SPF50+ (4 mentions)
We Are Feel Good Inc Kakadu Plum Sunscreen Lotion SPF50+ (3 mentions)
The Body Shop Himalayan Charcoal Purifying Glow Mask (3 mentions)
Top 10 makeup products in print and online publications (out of 209)
Trinny London Lash2Brow Mascara + Brow Duo (4 mentions)
OPI Nature Strong Nail Polish (4 mentions)
Fenty Beauty by Rihanna Liquid Killawatt Fluid Freestyle Highlighter (4 mentions)
Revlon Ultra HD Matte Lip Colour (3 mentions)
Revlon Super Lustrous Lip Stick (3 mentions)
Revlon ColorStay Skin Awaken 5-In-1 Concealer (3 mentions)
L'Oreal Paris True Match Nude Plumping Tinted Serum (3 mentions)
Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara (3 mentions)
Smith & Cult Nail Polish (2 mentions)
Sisley Phyto-Teint Nude (2 mentions)
Top 10 skincare products in print and online publications (out of 245)
Christian Dior Addict Lip Glow (5 mentions)
Charlotte Tilbury Cryo-Recovery Face Mask (5 mentions)
Ultra Violette Dream Screen Tinted Veil (4 mentions)
Conserving Beauty Conserve You Face Oil (4 mentions)
Aspect Sun Physical Sun Protection SPF50+ (4 mentions)
We Are Feel Good Inc Kakadu Plum Sunscreen Lotion SPF50+ (3 mentions)
The Body Shop Himalayan Charcoal Purifying Glow Mask (3 mentions)
Susanne Kaufmann Hyaluron Serum (3 mentions)
Sunday Riley Luna Sleeping Night Oil (3 mentions)
Sunday Riley Ceramic Slip Cleanser (3 mentions)
Top 10 fragrance products in print and online publications (out of 61)
Diptyque Limited Edition Eau Rose EDP (3 mentions)
BDK Parfums Velvet Tonka EDP (3 mentions)
Santa Maria Novella Angeli Di Firenze 1221 Edition (2 mentions)
Paco Rabanne Phantom EDP (2 mentions)
Narciso Rodriguez Narciso Eau De Parfum Poudree (2 mentions)
L'Artisan Parfumeur Passage D'Enfer Extreme EDT (2 mentions)
L'Artisan Parfumeur Legendes Du Cedre (2 mentions)
Jo Malone London Vintage Gardenia Cologne (2 mentions)
Givenchy L'Interdit EDP (2 mentions)
Fenty Beauty by Rihanna Fenty EDP (2 mentions)
Top 10 hair care products in print and online publications (out of 94)
Philip Kingsley Swimcap Water Resistant Mask (3 mentions)
PMD Head Band (2 mentions)
Philip Kingsley Elasticizer (2 mentions)
Oribe Shampoo For Moisture & Control (2 mentions)
Mr. Smith Blond (2 mentions)
Klorane Cupuacu Shampoo And Conditioner (2 mentions)
Kemon Actyva Bellessere Oil (2 mentions)
Jonny+June Original Balm (2 mentions)
Hair Rituel by Sisley Soothing Rebalancing Cure (2 mentions)
Grow Haircare Longer Stronger Stimulating Scalp Scrub (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit WWW.MYMARKETINSIGHT.COM/AU OR email INFO@MYMARKETINSIGHT.COM.AU.
