Cult haircare brand, ghd, is excited to announce the launch of its new PINK collection, with $20 from every purchase going to Breast Cancer Charities partnered with ghd.
The collection consists of the ghd helios™ professional hairdryer, award-winning ghd platinum+™ styler, ghd gold® styler, and for the first time, the limited-edition glide hot brush.
With every purchase of the limited-edition pink stylers or hot brushes, you will also receive a soft touch zip bag. The 2022 vibrant orchid ghd limited edition Pink collection has been designed to include a self-check reminder so whenever you style your hair you remember to TAKE CONTROL NOW - and check your breasts.
“At ghd, we have been supporting breast cancer charities globally for 18 years, raising over $22 million to date,” said the brand in a press release. “And for the past two years, we have been on a mission to empower young women across the world to start regularly checking their breasts with our TAKE CONTROL NOW campaign.”
Around 1,000 young Australian women are diagnosed with breast cancer each year, and 2.3 million women globally. One in seven women are also diagnosed with breast cancer in their lifetime. During the April 2020 lockdowns, roughly 98% of breast screening appointments were cancelled or delayed.
“Two physical features that can strongly shape how women see themselves, their breasts, and their hair, can be taken away by breast cancer,” ghd said. “As an evolution of 2021’s successful campaign, the 2022 collection features the campaign messaging TAKE CONTROL NOW on the limited-edition styling tools, providing women with a regular reminder to touch and check their boobs for signs of breast cancer every single month.
Joyful body and breast positivity is the core message of this breast cancer awareness-driving campaign. Having the confidence to action these important self-check steps as early as possible will help make all the difference. With a lack of breast checking confidence, women are less likely to self check and those who feel awkward or embarrassed about checking their breasts may delay seeing their doctor if they notice a new or unusual change.”
The National Breast Cancer Foundation (NBCF) associate professor, Cleola Anderiesz, added: “NBCF thanks ghd for their ongoing support of our mission of Zero Deaths from breast cancer. ghd’s fundraising efforts through their ‘pink’ campaign have raised $4.5 million dollars for breast cancer research in Australia. We are very proud of our long-term partnership with ghd and look forward to their ongoing support.”
To learn more about the PINK collection and to download hi-res imagery, click here.
