It's the new clean beauty brand that has the queen of clean's tick of approval - Gwyneth Paltrow has just invested in Saie.
Not only did Paltrow back the New York based-brand, but the latest seed funding attracted a number of investors, including Unilever, according to a report published by WWD.
If you haven’t heard of Saie (hot tip: it's pronounced, say), you soon will.
Since launching at the end of last year, the brand has quickly gained attention for its lust-worthy offering of glowy makeup, all formulated with zero toxic ingredients.
While makeup sales have been flatlining, clean beauty is trending, with Saie primed to become even more of a player in the clean market, which is expected to reach $22 billion by 2024.
Saie hello to the brand here.
