Following the news of its expansion into the beauty realm, H&M have confirmed the high street make-up line will be available in Australia by the end of the year.
The brand confirms the news in a Facebook statement: “We are pleased to announce that H&M Beauty will be launching in Australia this year! The concept includes a full range of make-up, hair care, body care, beauty styling essentials as well as a premium line and conscious range.”
The collection will feature 700 products, and will be available in all of H&M’s Australian stores. New and limited-edition colour palettes will also be incorporated into the beauty offerings.
H&M beauty concept designer Sara Wallander says of the brand’s new foray: “We are very excited to launch H&M Beauty. It’s an opportunity to be inventive, creative and to have fun with colour that inspires us.”
