Everyone’s favourite Internet granny, Baddie Winkle, has just released her very own makeup collection at the ripe age of 90.
The social media star, whose real name is Helen Ruth Elam Van Winkle, was 85 when she became a viral sensation due to her use of bright clothing, innuendos and her popular ‘stealing your man since 1928’ tagline. Now, she has almost four million Instagram followers, with an impressive lineup of fans such as Miley Cyrus and Rihanna.
Although Baddie has previously modelled for fashion retailer, Misguided, as well American cosmetics brand, Urban Decay, her new partnership with British makeup brand, INC.redible Cosmetics, marks her first capsule collection.
"So happy that I could do this!" Baddie posted on Instagram, modelling the new products. INC.redible also called the star "a true glow queen," explaining: "This season we've teamed up with her to bring you a badass beauty collection which sees beyond age, colour and boundaries."
The new range includes Double Perks Anti-Ageing Breast Sheet Mask to “moisturise your assets," Rolling It Back, a nineties-inspired strawberry scented lip roller, and Baddie’s Got The Gold Highlighter, which is decorated with the pop icon’s face.
Nails Inc, the parent company of INC.redible Cosmetics, said that five per cent of proceeds will go to The Trevor Project, a charity that supports suicide prevention in the LGBTQ community.
