Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 475)
Mother SPF Organic Mineral Sunscreen (4 mentions)
Ultra Violette Queen Screen SPF 50+ Luminising Sun Serum (3 mentions)
Olay Regenerist Retinol 24 Night Serum (3 mentions)
Mecca Cosmetica To Save Face Sunscreen (3 mentions)
La Roche-Posay Anthelios 50+ Invisible Fluid (3 mentions)
Kevin.Murphy Scalp.Spa Scrub (3 mentions)
Hask Hemp Oil & Agave Moisturising Shampoo (3 mentions)
Grown Alchemist Natural Hydrating Sunscreen SPF30 (3 mentions)
Everyday Humans Resting Beach Face SPF30 Sunscreen Serum (3 mentions)
Cancer Council Sensitive Sunscreen SPF50+ (3 mentions)
Top 10 makeup products in print and online publications (out of 108)
Nude By Nature Moisture Shine Lipstick (2 mentions)
NARS Single Eye Shadow (2 mentions)
NARS Bronzing Powder (2 mentions)
Kosas Mini Wet Set Clean Lip Oil Trio (2 mentions)
Gucci Rouge a Levres Satin Lipstick (2 mentions)
Elizabeth Arden Flawless Finish Skincaring Foundation (2 mentions)
Christian Dior 5 Couleurs Couture Eyeshadow Palette (2 mentions)
Chanel Sublimage L'Essence De Teint (2 mentions)
Chanel Le Vernis Longwear Nail Colour (2 mentions)
Bondi Sands Body Brush (2 mentions)
Top 10 skincare products in print and online publications (out of 214)
Mother SPF Organic Mineral Sunscreen (4 mentions)
Ultra Violette Queen Screen SPF 50+ Luminising Sun Serum (3 mentions)
Olay Regenerist Retinol 24 Night Serum (3 mentions)
Mecca Cosmetica To Save Face Sunscreen (3 mentions)
La Roche-Posay Anthelios 50+ Invisible Fluid (3 mentions)
Grown Alchemist Natural Hydrating Sunscreen SPF30 (3 mentions)
Everyday Humans Resting Beach Face SPF30 Sunscreen Serum (3 mentions)
Cancer Council Sensitive Sunscreen SPF50+ (3 mentions)
Alpha H Liquid Gold Midnight Reboot Serum (3 mentions)
St Tropez Self Tan Purity Vitamins Bronzing Water Mist (2 mentions)
Top 10 fragrance products in print and online publications (out of 53)
Valentino Voce Viva Fragrance (2 mentions)
Tom Ford Lost Cherry EDP (2 mentions)
Marc Jacobs (Fragrance ) Daisy Love EDT (2 mentions)
Issey Miyake L'eau D'issey EDT (2 mentions)
Eau Fraiche Man (2 mentions)
Chanel No 5 EDP (2 mentions)
Versace Yellow Diamond (1 mentions)
Versace Eros EDP (1 mentions)
Versace Dylan Turquoise Pour Femme (1 mentions)
Versace Bright Crystal EDT (1 mentions)
Top 10 haircare products in print and online publications (out of 100)
Kevin.Murphy Scalp.Spa Scrub (3 mentions)
Hask Hemp Oil & Agave Moisturising Shampoo (3 mentions)
R+Co Television Perfect Hair Masque (2 mentions)
Monday Volume Shampoo (2 mentions)
Klorane Detox Shampoo With Aquatic Mint (2 mentions)
Herbal Essences Coconut & Aloe Hair Oil (2 mentions)
Hask Hemp Oil & Agave Moisturising Deep Conditioner (2 mentions)
Eleven Curling Iron (2 mentions)
Aveda Sun Care Protective Hair Veil (2 mentions)
Aveda Invati Advanced Hair & Scalp Masque (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
