Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 530)
Olay Regenerist Retinol 24 Night Serum (4 mentions)
Olay Mist Ultimate Hydration Essence (4 mentions)
ghd Rise Volumising Hot Brush (4 mentions)
Skinceuticals C E Ferulic Serum (3 mentions)
Palmer's Cocoa Butter Formula Body Lotion (3 mentions)
Natio One Minute Miracle Body Polish (3 mentions)
Kora Organics Noni Glow Sleeping Mask (3 mentions)
Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation (3 mentions)
Fenty Beauty by Rihanna Match Stix Glow Skinstick (3 mentions)
Endota Blue Light Defense HydroCream (3 mentions)
Top 10 makeup products in print and online publications (out of 161)
Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation (3 mentions)
Fenty Beauty by Rihanna Match Stix Glow Skinstick (3 mentions)
Clarins Everlasting Youth Fluid SPF15 (3 mentions)
Chanel Ultra Le Teint Velvet (3 mentions)
Trinny London Lip2Cheek (2 mentions)
Tarte Face Tape Foundation (2 mentions)
Morphe Lip Gloss (2 mentions)
Marc Jacobs Beauty At Lash'd Lengthening & Curling Mascara (2 mentions)
Lancôme Teint Idole Ultra Wear Foundation (2 mentions)
Lancôme Sourcils Styler (2 mentions)
Top 10 skincare products in print and online publications (out of 247)
Olay Regenerist Retinol 24 Night Serum (4 mentions)
Olay Mist Ultimate Hydration Essence (4 mentions)
Skinceuticals C E Ferulic Serum (3 mentions)
Palmer's Cocoa Butter Formula Body Lotion (3 mentions)
Natio One Minute Miracle Body Polish (3 mentions)
Kora Organics Noni Glow Sleeping Mask (3 mentions)
Endota Blue Light Defense HydroCream (3 mentions)
Chanel Le Lift (3 mentions)
Weleda Skin Food Light (2 mentions)
Ultraceuticals Ultra MD Ultimate A Refining Serum (2 mentions)
Top 10 fragrance products in print and online publications (out of 43)
This Works Deep Sleep Pillow Spray (2 mentions)
Penhaligons Halfeti EDP (2 mentions)
Le Labo The Noir 29 EDP (2 mentions)
YSL Opium Pour Homme (1 mentions)
Viktor & Rolf Flowerbomb EDP (1 mentions)
Viktor & Rolf Flowerbomb Dew (1 mentions)
Versace Eros Pour Femme (1 mentions)
Tom Ford Jasmin Rouge Candle (1 mentions)
Tom Ford Beau de Jour EDP (1 mentions)
Roberto Cavalli Uomo For Men EDT (1 mentions)
Top 10 haircare products in print and online publications (out of 79)
ghd Rise Volumising Hot Brush (4 mentions)
Tresemme Volumising Dry Shampoo (2 mentions)
Tresemme Keratin Smooth Range (2 mentions)
Slip Silk Scrunchie (2 mentions)
Slip Silk Glam Band (2 mentions)
Pantene Pro-V Intense Rescue Shots (2 mentions)
Mr. Smith Luxury Masque (2 mentions)
Mr. Smith Dry Shampoo (2 mentions)
L'Oréal Paris Magic Retouch Instant Root Concealer Spray (2 mentions)
John Frieda Violet Crush Intensive Purple Shampoo (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
Image source: The Happy Sloth
