Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 767)
Revlon So Fierce! Big Bad Lash Mascara (6 mentions)
GHD (Good Hair Day) Unplugged Cordless Hair Straightener (6 mentions)
Essie Expressie Quick Dry Nail Colour (4 mentions)
Christian Dior Capture Totale Cell Energy Super Potent Serums (4 mentions)
Trinny London Lip2Cheek (3 mentions)
The Base Collective Magnesium & Lavender Beauty Sleep Spray (3 mentions)
Skinceuticals Phyto Corrective Gel (3 mentions)
Skinceuticals Phyto Corrective Essence Mist (3 mentions)
Revlon ColourStay Satin Ink Lip Stick (3 mentions)
Revlon Colourstay Brow Fiber Filler (3 mentions)
Top 10 makeup products in print and online publications (out of 246)
Revlon So Fierce! Big Bad Lash Mascara (6 mentions)
Essie Expressie Quick Dry Nail Colour (4 mentions)
Trinny London Lip2Cheek (3 mentions)
Revlon ColourStay Satin Ink Lip Stick (3 mentions)
Revlon Colourstay Brow Fiber Filler (3 mentions)
Revlon ColorStay Light Cover Foundation (3 mentions)
Napoleon Perdis Light Thief Liquid Highlight (3 mentions)
Mecca Max Zoom Liner (3 mentions)
Maybelline New York Colour Sensational Lip Stick (3 mentions)
Hermes Rose Hermes Silky Blush (3 mentions)
Top 10 skincare products in print and online publications (out of 346)
Christian Dior Capture Totale Cell Energy Super Potent Serums (4 mentions)
Skinceuticals Phyto Corrective Gel (3 mentions)
Skinceuticals Phyto Corrective Essence Mist (3 mentions)
La Roche-Posay Effaclar Duo+ Ultra Concentrated Serum (3 mentions)
Go-To Transformazing Sheet Mask (3 mentions)
Glow Recipe Watermelon Glow Pink Dream Body Cream (3 mentions)
Garnier Hydrabomb Tissue Mask (3 mentions)
Clemence Organics Correction Trio (3 mentions)
Wrinkles Schminkles InfuseFast Eye Smoothing & Depuffing Mask (2 mentions)
Weleda Skin Food Moisturiser (2 mentions)
Top 10 fragrance products in print and online publications (out of 82)
Dolce & Gabbana (Fragrance) Light Blue Forever Pour Femme EDP (3 mentions)
Kate Spade New York EDP (2 mentions)
Chanel No 5 EDP (2 mentions)
Chanel No 5 Eau De Parfum (Spray) (2 mentions)
Chanel Les Eaux De Chanel Paris - Edimbourg (2 mentions)
Chanel Coco Mademoiselle EdP (2 mentions)
Yves Saint Laurent (YSL) Libre EDT (1 mentions)
Yves Saint Laurent (YSL) Black Opium EDP (1 mentions)
Versace Dylan Blue Pour Femme EDP (1 mentions)
Tom Ford Tubereuse Nue EDP (1 mentions)
Top 10 hair care products in print and online publications (out of 93)
GHD (Good Hair Day) Unplugged Cordless Hair Straightener (6 mentions)
Dyson Corrale Straightener (3 mentions)
System Professional Keratin Boost Essence (2 mentions)
Slick Hair Company Slick Stick (2 mentions)
R+Co Zig Zag Root Teasing + Texture Spray (2 mentions)
Palmers Olive Oil Formula Leave-In Conditioner (2 mentions)
Olaplex No.7 Bonding Oil (2 mentions)
Mermade Hair Hair Waver (2 mentions)
Maui Moisture Revive & Hydrate Shea Butter Shampoo (2 mentions)
John Frieda Hydrate & Recharge Deep Soak Masque (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
