Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 938)
Embryolisse Lait Creme Concentratre (11 mentions)
Sephora Sephora Collection High Coverage Concealer (10 mentions)
Go-To Face Hero (9 mentions)
Urban Decay All Nighter Setting Spray (8 mentions)
MCoBeauty XtendLash Mascara (8 mentions)
Schwarzkopf got2b Ultra Glued Styling Gel (7 mentions)
Revlon ColorStay Light Cover Foundation (7 mentions)
M.A.C Eye Shadow (7 mentions)
Glow Recipe Watermelon Glow Ultra-Fine Mist (7 mentions)
Morphe x Jeffree Star Artistry Palette (6 mentions)
Top 10 makeup products in print and online publications (out of 296)
Sephora Sephora Collection High Coverage Concealer (10 mentions)
Urban Decay All Nighter Setting Spray (8 mentions)
MCoBeauty XtendLash Mascara (8 mentions)
Revlon ColorStay Light Cover Foundation (7 mentions)
M.A.C Eye Shadow (7 mentions)
Morphe x Jeffree Star Artistry Palette (6 mentions)
Mecca Max Eye Max Eye Liner Pencil (6 mentions)
Fenty Beauty by Rihanna Match Stix (6 mentions)
Trinny London Lip2Cheek (5 mentions)
Kosas 10-Second Liquid Eyeshadow (5 mentions)
Top 10 skincare products in print and online publications (out of 416)
Embryolisse Lait Creme Concentratre (11 mentions)
Go-To Face Hero (9 mentions)
Glow Recipe Watermelon Glow Ultra-Fine Mist (7 mentions)
Rationale No3 Tinted Serum SPF50+ (4 mentions)
Murad Environmental Shield Vita-C Triple Exfoliating Facial (4 mentions)
Milk Makeup Watermelon Brightening Serum (4 mentions)
Kora Organics Turmeric Glow Moisturiser (4 mentions)
Kora Organics Noni Glow Sleeping Mask (4 mentions)
Trinny London Miracle Blur (3 mentions)
The Jojoba Company Jojoba Activating Cleansing Oil (3 mentions)
Top 10 fragrance products in print and online publications (out of 115)
Sisley Izia La Nuit EDP (4 mentions)
Gucci Bloom EDP (4 mentions)
Burberry My Burberry EDP (4 mentions)
Tom Ford Rose Prick EDP (3 mentions)
Van Cleef & Arpels First (3 mentions)
Chanel No 5 EDP (3 mentions)
Chanel Les Eaux De Chanel Paris - Edimbourg (3 mentions)
Paco Rabanne Olympea Blossom EDP (2 mentions)
Le Labo The Noir 29 EDP (2 mentions)
Le Labo Santal 33 (2 mentions)
Top 10 hair care products in print and online publications (out of 111)
Schwarzkopf got2b Ultra Glued Styling Gel (7 mentions)
Pantene Pro-V Daily Moisture Renewal Conditioner (3 mentions)
Hair Rituel by Sisley The Cream 230 (3 mentions)
Virtue Labs Restorative Treatment Mask (2 mentions)
Virtue Labs Curl Shampoo (2 mentions)
Tatcha The Essence Plumping Skin Softener (2 mentions)
Pantene Pro-V Daily Moisture Renewal Shampoo (2 mentions)
OGX Renewing Moroccan Argan Oil Penetrating Oil (2 mentions)
Mr. Smith Pigments (2 mentions)
L'Oreal Paris Elnett Satin Supreme Hairspray (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
