Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 629)
Neutrogena Bright Boost Illuminating Serum (5 mentions)
Hermes Rouge Hermes Lipstick (5 mentions)
Sisley Black Rose Eye Contour Fluid (4 mentions)
Peter Thomas Roth PRO Strength Lactic Pore Treatment (4 mentions)
Natio Spirit Desert Lime Coffee & Salt Scrub (4 mentions)
Dr. Dennis Gross B3 Adaptive SuperFoods Stress Rescue Super Serum (4 mentions)
Christian Dior Backstage Rosy Glow Blush (4 mentions)
Paula's Choice Resist C15 Super Booster (3 mentions)
Pantene Pro-V Blends Rosewater Moisture Restoring Shampoo (3 mentions)
Le Labo The Noir 29 EDP (3 mentions)
Top 10 makeup products in print and online publications (out of 209)
Hermes Rouge Hermes Lipstick (5 mentions)
Christian Dior Backstage Rosy Glow Blush (4 mentions)
Charlotte Tilbury Airbrush Bronzer (3 mentions)
Chanel Rouge Coco Flash Lipstick (3 mentions)
Trinny London Lip2Cheek (2 mentions)
Trinny London Eye2Eye Eye Shade (2 mentions)
Sally Hansen Good. Kind. Pure. (2 mentions)
Rimmel Wonder'Proof Liner (2 mentions)
Revlon So Fierce! Vinyl Eyeliner (2 mentions)
Revlon SkinLights Face Glow Illuminator (2 mentions)
Top 10 skincare products in print and online publications (out of 242)
Neutrogena Bright Boost Illuminating Serum (5 mentions)
Sisley Black Rose Eye Contour Fluid (4 mentions)
Peter Thomas Roth PRO Strength Lactic Pore Treatment (4 mentions)
Natio Spirit Desert Lime Coffee & Salt Scrub (4 mentions)
Dr. Dennis Gross B3 Adaptive SuperFoods Stress Rescue Super Serum (4 mentions)
Paula's Choice Resist C15 Super Booster (3 mentions)
Lancôme Clarifique Dual Essence (3 mentions)
Kiehl's since 1851 Cannabis Sativa Seed Oil Herbal Concentrate (3 mentions)
Estee Lauder Advanced Night Repair Eye Supercharged Complex (3 mentions)
Estee Lauder Advanced Night Repair (3 mentions)
Top 10 fragrance products in print and online publications (out of 58)
Le Labo The Noir 29 EDP (3 mentions)
Tom Ford Rose Prick EDP (2 mentions)
Lancôme Idole EDP (2 mentions)
Giorgio Armani Si EDP (2 mentions)
Chloe Nomade Eau De Parfum (2 mentions)
Chanel Coco Mademoiselle EdP (2 mentions)
Bottega Veneta Illusione EDP (2 mentions)
Yves Saint Laurent (YSL) Black Opium EDP Neon (1 mentions)
Yves Saint Laurent (YSL) Black Opium EDP (1 mentions)
Yves Saint Laurent (YSL) Mon Paris Fragrance (1 mentions)
Top 10 haircare products in print and online publications (out of 120)
Pantene Pro-V Blends Rosewater Moisture Restoring Shampoo (3 mentions)
John Frieda Detox & Repair Masque (3 mentions)
Sachajuan Anti-Pollution Shampoo (2 mentions)
Revlon Professional Reset Dry Shampoo (2 mentions)
Original & Mineral Frizzy Logic Shine Serum (2 mentions)
Oribe Gold Lust Repair & Restore Shampoo (2 mentions)
Organix (OGX) Argan Oil Of Morocco Extra Strength Dry Shampoo (2 mentions)
Olaplex Hair Perfector No 3 (2 mentions)
Olaplex Bond No.4 Maintenance Shampoo (2 mentions)
L'Oreal Paris Magic Retouch Instant Root Concealer Spray (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
