It's always interesting to see what topics and articles have sparked the interest of other people in the beauty industry.
Each month new trends arise when it comes to searched keywords, and May was no different.
To help gain a true insight into what has caught the attention of the media, we are taking a look back at the month that was.
Top 10 branded search terms:
1. Sephora
2. Endota spa
3. Coty
4. Oral B
5. tbh skincare
6. Kryolan
7. Biologi
8. Burt's Bees
9. Emma Lewisham
10. Estée Lauder
Top 10 search terms:
1. Base coat
2. Lip scrub
3. Lip balm
4. Curl mousse
5. Eye shadow
6. Hair scissors
7. Protein
8. Body butter
9. Body moisturiser
10. Cream blush
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