Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 930)
Tom Ford Rose Prick EDP (10 mentions)
Lancôme Idole EDP (9 mentions)
Valentino Donna Born In Roma EDP (7 mentions)
Sisley Black Rose Eye Contour Fluid (6 mentions)
Morphe Eye Makeup Remover (5 mentions)
Fenty Beauty by Rihanna Full Frontal Volume, Lift & Curl Mascara (5 mentions)
Chanel No 5 EDP (5 mentions)
Bite Beauty Changemaker Supercharged Micellar Foundation (5 mentions)
Sisley Phyto Hydra Teint (4 mentions)
Natio Rosewater Hydration Antioxidant Serum (4 mentions)
Top 10 makeup products in print and online publications (out of 285)
Fenty Beauty by Rihanna Full Frontal Volume, Lift & Curl Mascara (5 mentions)
Bite Beauty Changemaker Supercharged Micellar Foundation (5 mentions)
Morphe X Jaclyn Hill The Master Remix Collection (4 mentions)
Christian Dior Diorshow On Stage Eyeliner (4 mentions)
Charlotte Tilbury Beauty Light Wand (4 mentions)
Chanel Le Volume Revolution De Chanel (4 mentions)
Westman Atelier Baby Cheeks Blush Stick (3 mentions)
Rimmel Scandaleyes Volume On Demand Mascara (3 mentions)
OPI Nail Lacquer (3 mentions)
OPI Infinite Shine 2 Nail Lacquer (3 mentions)
Top 10 skincare products in print and online publications (out of 395)
Sisley Black Rose Eye Contour Fluid (6 mentions)
Morphe Eye Makeup Remover (5 mentions)
Sisley Phyto Hydra Teint (4 mentions)
Natio Rosewater Hydration Antioxidant Serum (4 mentions)
Natio Gift Pack (4 mentions)
Medik8 (K8) Illuminating Eye Balm (4 mentions)
Lanolips 101 Ointment (4 mentions)
La Mer The Eye Concentrate (4 mentions)
Clarins Double Serum (4 mentions)
Clarins Beauty Flash Balm (4 mentions)
Top 10 fragrance products in print and online publications (out of 128)
Tom Ford Rose Prick EDP (10 mentions)
Lancôme Idole EDP (9 mentions)
Valentino Donna Born In Roma EDP (7 mentions)
Chanel No 5 EDP (5 mentions)
Le Labo Santal 33 (4 mentions)
Christian Dior Miss Dior EDP (4 mentions)
Chloe Nomade Absolu EDP (4 mentions)
YSL Opium (3 mentions)
Viktor & Rolf Flowerbomb Dew (3 mentions)
Salvatore Ferragamo Ferragamo EDT (3 mentions)
Top 10 haircare products in print and online publications (out of 122)
Kevin.Murphy Blonde.Angel.Wash (3 mentions)
Joico Zero Heat Air Dry Styling Creme (3 mentions)
John Frieda Repair & Detox Care & Protect Spray (3 mentions)
Daily Moisture Renewal Conditioner (3 mentions)
Sachajuan Anti-Pollution Shampoo (2 mentions)
Revlon Salon Hair Color (2 mentions)
R+Co Spiritualized Dry Shampoo Mist (2 mentions)
Oribe Bright Blonde Conditioner (2 mentions)
OGX Refresh & Volumise + Cherry Blossom Dry Shampoo (2 mentions)
OGX Frizz Defying+Coconut Miracle Oil Air Dry Cream (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
