Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1010)
Chanel No 5 EDP (10 mentions)
Revlon ColorStay Skin Awaken 5-In-1 Concealer (6 mentions)
La Prairie Skin Caviar Night Time Oil (6 mentions)
Elizabeth Arden Retinol Ceramide Line Erasing Eye Cream (6 mentions)
Cloud Nine Cordless Iron Pro (6 mentions)
Kora Organics Milky Mushroom Gentle Cleansing Oil (5 mentions)
Trinny London Sheer Shimmer (4 mentions)
La Roche-Posay Effaclar Duo(+) (4 mentions)
La Mer Creme De La Mer Moisturising Cream (4 mentions)
Kora Organics Turmeric Brightening and Exfoliating Mask (4 mentions)
Top 10 makeup products in print and online publications (out of 254)
Revlon ColorStay Skin Awaken 5-In-1 Concealer (6 mentions)
Trinny London Sheer Shimmer (4 mentions)
Trinny London Lip2Cheek (3 mentions)
Trinny London Eye2Eye Eye Shade (3 mentions)
Trinny London BFF Eye Serum Concealer (3 mentions)
NARS Lip Stick (3 mentions)
M.A.C Lip Stick (3 mentions)
M.A.C Glitter Pigment (3 mentions)
M.A.C Face And Body Foundation (3 mentions)
Kevyn Aucoin Eyelash Curler (3 mentions)
Top 10 skincare products in print and online publications (out of 473)
La Prairie Skin Caviar Night Time Oil (6 mentions)
Elizabeth Arden Retinol Ceramide Line Erasing Eye Cream (6 mentions)
Kora Organics Milky Mushroom Gentle Cleansing Oil (5 mentions)
La Roche-Posay Effaclar Duo(+) (4 mentions)
La Mer Creme De La Mer Moisturising Cream (4 mentions)
Kora Organics Turmeric Brightening and Exfoliating Mask (4 mentions)
Aceology At-Home Hydra-Dermabrasion Facial Device (4 mentions)
We Are Feel Good Inc Kakadu Plum Body Milk (3 mentions)
Ultraceuticals Ultra UV Protective Daily Moisturiser Hydrating (3 mentions)
SunButter SPF50 Water Resistant Reef Safe Sunscreen (3 mentions)
Top 10 fragrance products in print and online publications (out of 149)
Chanel No 5 EDP (10 mentions)
Guerlain Shalimar EdP (4 mentions)
Gucci Flora Gorgeous Gardenia (4 mentions)
Christian Dior Miss Dior EDP (4 mentions)
Calvin Klein (Fragrance) Defy EDP (4 mentions)
Gucci Bloom EDP (3 mentions)
Elizabeth Arden Pretty (3 mentions)
Dolce & Gabbana (Fragrance) The Only One EDP (3 mentions)
Dolce & Gabbana (Fragrance) Light Blue Forever Pour Femme EDP (3 mentions)
Calvin Klein (Fragrance) CK Everyone EDT (3 mentions)
Top 10 hair care products in print and online publications (out of 134)
Cloud Nine Cordless Iron Pro (6 mentions)
GHD (Good Hair Day) Unplugged Cordless Hair Straightener (3 mentions)
Pantene Pro-V Daily Moisture Renewal Shampoo (2 mentions)
Pantene Pro-V Daily Moisture Renewal Conditioner (2 mentions)
Kevin.Murphy Blow.Dry Ever.Lift (2 mentions)
Kerastase Nutritive 8H Magic Night Serum (2 mentions)
Kerastase Blond Absolu Cicaplasme Treatment (2 mentions)
John Frieda Hydrate & Recharge Deep Soak Masque (2 mentions)
GHD (Good Hair Day) Curve Soft Curl Tong (2 mentions)
Daily Clarifying Shampoo (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
