Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1103)
Hermes Rouge Hermes Lipstick (23 mentions)
Joico Beach Shake Texturising Finisher (12 mentions)
Yves Saint Laurent (YSL) Beauty Touche Eclat Radiant Touch Highlighter (8 mentions)
Versace Dylan Turquoise Pour Femme (8 mentions)
Medik8 (K8) Physical Sunscreen (8 mentions)
Estee Lauder Micro Precision Eyebrow Pencil (8 mentions)
Grown Alchemist Natural Hydrating Sunscreen SPF30 (7 mentions)
Yves Saint Laurent (YSL) Libre EDP (6 mentions)
Sisley Velvet Nourishing Body Cream With Saffron Flowers (6 mentions)
Gucci Bloom Profumo Di Fiori (6 mentions)
Top 10 makeup products in print and online publications (out of 330)
Hermes Rouge Hermes Lipstick (23 mentions)
Yves Saint Laurent (YSL) Beauty Touche Eclat Radiant Touch Highlighter (8 mentions)
Estee Lauder Micro Precision Eyebrow Pencil (8 mentions)
Chanel Les Chaines De Chanel Illuminating Blush Powder (6 mentions)
Chanel Rouge Allure Velvet Lipstick (5 mentions)
Trinny London Eye2Eye Eye Shade (4 mentions)
Sisley Le Phyto-Rouge Lipstick (4 mentions)
Fenty Beauty by Rihanna Snap Shadows Mix & Match Eyeshadow (4 mentions)
Chanel Ombre Premiere Longwear Cream Eyeshadow (4 mentions)
Trinny London Lip2Cheek (3 mentions)
Top 10 skincare products in print and online publications (out of 447)
Medik8 (K8) Physical Sunscreen (8 mentions)
Grown Alchemist Natural Hydrating Sunscreen SPF30 (7 mentions)
Sisley Velvet Nourishing Body Cream With Saffron Flowers (6 mentions)
Ultra Violette Clean Screen SPF50+ Mineral Facial Sunscreen (5 mentions)
Sisley Sisleya L'Integral Anti-Age La Cure (5 mentions)
La Roche-Posay Anthelios 50+ Invisible Fluid (5 mentions)
Elizabeth Arden Hyaluronic Acid Ceramide Capsules Hydra-Plumping Serum (5 mentions)
Clarins Total Eye Lift (5 mentions)
Trinny London BFF De-Stress Tinted Serum (4 mentions)
The Jojoba Company Glow (4 mentions)
Top 10 fragrance products in print and online publications (out of 173)
Versace Dylan Turquoise Pour Femme (8 mentions)
Yves Saint Laurent (YSL) Libre EDP (6 mentions)
Gucci Bloom Profumo Di Fiori (6 mentions)
Marc Jacobs Perfect (5 mentions)
Christian Dior Joy Intense (4 mentions)
Tom Ford Bitter Peach Eau de Parfum (3 mentions)
Penhaligons Brilliantly British EDP (3 mentions)
Paco Rabanne 1 Million The Fragrance (3 mentions)
Marc Jacobs (Fragrance ) Daisy Love EDT (3 mentions)
Lancome Idole EDP (3 mentions)
Top 10 haircare products in print and online publications (out of 153)
Joico Beach Shake Texturising Finisher (12 mentions)
Davroe Revive Dry Shampoo (4 mentions)
Remington HydraLuxe Volumising Blow Dry Brush (3 mentions)
R+Co Sun Catcher Power C Boosting Leave-In Conditioner (3 mentions)
Klorane Detox Dry Shampoo With Aquatic Mint (3 mentions)
John Frieda Detox & Repair Masque (3 mentions)
Hair Rituel by Sisley Precious Hair Care Oil (3 mentions)
GHD (Good Hair Day) Rise Volumising Hot Brush (3 mentions)
Aveda Botanical Repair Strengthening Shampoo (3 mentions)
Aveda Botanical Repair Strengthening Conditioner (3 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
