Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 781)
Revlon Super Lustrous The Luscious Mattes Lip Stick (5 mentions)
L'Oreal Paris Magic Retouch Instant Root Concealer Spray (5 mentions)
Olay Regenerist Collagen Peptide 24 Day Cream (4 mentions)
Maison Francis Kurkdjian Baccarat Rouge 540 EDP (4 mentions)
Estee Lauder Advanced Night Repair Eye Concentrate Matrix (4 mentions)
Christian Dior Miss Dior EDP (4 mentions)
Chanel Stylo Ombre Et Contour Eye Shadow (4 mentions)
Chanel No 5 EDP (4 mentions)
Weleda Skin Food Moisturiser (3 mentions)
Waterless Heat Shield (3 mentions)
Top 10 makeup products in print and online publications (out of 248)
Revlon Super Lustrous The Luscious Mattes Lip Stick (5 mentions)
Chanel Stylo Ombre Et Contour Eye Shadow (4 mentions)
Revlon ColorStay Skin Awaken 5-In-1 Concealer (3 mentions)
Revlon ColorStay Light Cover Foundation (3 mentions)
Clarins Milky Boost (3 mentions)
Tarte SEA HydroFlex Serum Foundation (2 mentions)
Rimmel Oh My Gloss! Lip Gloss (2 mentions)
Revlon Ultra HD Snap (2 mentions)
Revlon Super Lustrous Lip Stick (2 mentions)
Revlon ColorStay Pressed Powder (2 mentions)
Top 10 skincare products in print and online publications (out of 315)
Olay Regenerist Collagen Peptide 24 Day Cream (4 mentions)
Estee Lauder Advanced Night Repair Eye Concentrate Matrix (4 mentions)
Weleda Skin Food Moisturiser (3 mentions)
Trinny London Miracle Blur (3 mentions)
Teoxane Teosyal RHA 4 (3 mentions)
La Prairie Skin Caviar Night Time Oil (3 mentions)
L'Oreal Paris Revitalift Laser X3 Pure Retinol Night Serum (3 mentions)
Jurlique Rosewater Balancing Mist (3 mentions)
CeraVe Daily Moisturizing Lotion (3 mentions)
Vacay Body Self Tan Mousse (2 mentions)
Top 10 fragrance products in print and online publications (out of 94)
Maison Francis Kurkdjian Baccarat Rouge 540 EDP (4 mentions)
Christian Dior Miss Dior EDP (4 mentions)
Chanel No 5 EDP (4 mentions)
Tom Ford Soleil Blanc EDP (3 mentions)
Kate Spade New York EDP (3 mentions)
Gucci Flora Gorgeous Gardenia (3 mentions)
Diptyque Do Son Eau De Parfum (3 mentions)
Christian Dior Eden Roc EDP (3 mentions)
Yves Saint Laurent (YSL) Libre EDP (2 mentions)
Dolce & Gabbana (Fragrance) Light Blue Forever Pour Femme EDP (2 mentions)
Top 10 hair care products in print and online publications (out of 124)
L'Oreal Paris Magic Retouch Instant Root Concealer Spray (5 mentions)
Waterless Heat Shield (3 mentions)
Pantene Pro-V Never Tell Dry Shampoo (3 mentions)
Klorane Dry Shampoo (3 mentions)
GHD (Good Hair Day) Ink On Pink Collection Brand Mention (3 mentions)
Eleven Australia Miracle Hair Mask (3 mentions)
Dyson Supersonic Flyaway Attachment (3 mentions)
TRESemme Pro Pure Dry Shampoo (2 mentions)
Slick Hair Company Slick Stick (2 mentions)
Silver Bullet Limitless Volumizing Hot Brush (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
