Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 1468)
- Charlotte Tilbury Hot Lips Lipstick (9 mentions)
- Murad Prebiotic 4-In-1 Multi Cleanser (7 mentions)
- M.A.C Lipstick (6 mentions)
- Colgate Optic White (6 mentions)
- Cire Trudon Candles (6 mentions)
- Tom Ford Metallique Fragrance (5 mentions)
- Clarins Everlasting Youth Fluid (5 mentions)
- YSL Vernis A Levres Water Stain (4 mentions)
- YSL Libre EDP (4 mentions)
- Sally Hansen Complete Salon Manicure (4 mentions)
Top 10 makeup products in print and online publications (out of 453)
- Charlotte Tilbury Hot Lips Lipstick (9 mentions)
- M.A.C Lipstick (6 mentions)
- Clarins Everlasting Youth Fluid (5 mentions)
- YSL Vernis A Levres Water Stain (4 mentions)
- Sally Hansen Complete Salon Manicure (4 mentions)
- Kora Organics Noni Lip Tint (4 mentions)
- Giorgio Armani Luminous Silk Foundation (4 mentions)
- Fenty Beauty Brow MVP (4 mentions)
- BeneFit Boi-Ing Cakeless Concealer (4 mentions)
- Chanel Le Vernis Nail Colour (4 mentions)
Top 10 skincare products in print and online publications (out of 552)
- Murad Prebiotic 4-In-1 MultiCleanser (7 mentions)
- Neutrogena Rapid Wrinkle Repair Retinol Oil (4 mentions)
- Laura Mercier Tinted Moisturiser (4 mentions)
- La Prairie Skin Caviar Eye Lift (4 mentions)
- La Mer Neck And Decollete Concentrate (4 mentions)
- Ella Bache Botanical Cleansing Oil (4 mentions)
- Bondi Sands Aero (4 mentions)
- Bali Body Gradual Tan (4 mentions)
- Sisley Radiance Foaming Cream (3 mentions)
- La Prairie Supreme Balm Cleanser (3 mentions)
Top 10 fragrance products in print and online publications (out of 115)
- Tom Ford Metallique Fragrance (5 mentions)
- YSL Libre EDP (4 mentions)
- Chanel Gabrielle EDP (4 mentions)
- Bottega Veneta Illusione For Her EDP (4 mentions)
- Twilly d’Hermes (3 mentions)
- Narciso Rodriguez Narciso Rouge (3 mentions)
- Le Labo Santal 33 (3 mentions)
- Jo Malone Poppy & Barley Cologne (3 mentions)
- Gucci Memoire d'une Odeur (3 mentions)
- Frederic Malle Portrait Of A Lady The Fragrance (3 mentions)
Top 10 haircare products in print and online publications (out of 238)
- Oribe Dry Texturising Spray (4 mentions)
- OUAI Haircare Wave Spray (3 mentions)
- Olaplex No.7 Bonding Oil (3 mentions)
- Olaplex Hair Perfector No.3 (3 mentions)
- Klorane Dry Shampoo (3 mentions)
- Hair Rituel By Sisley Pre-Shampoo Purifying Mask (3 mentions)
- Dyson Airwrap Styler (3 mentions)
- Coles Snagless Ponytailer (3 mentions)
- Clairol Nice 'n Easy Root Touch Up (3 mentions)
- Sisley Hair Rituel By Sisley Volumizing Spray (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
