Our friends at My Market Insight have taken a look at the beauty products making noise in Australia's print and online* publications over the last month.
My Market Insight is the only company that provides total media and market insights specifically for the beauty industry across print, online and social media. The service is essential for beauty brands trying to define the right media strategy in order to increase sales and maximise return on investment.
Here are their results:
Top 10 products in print and online publications (out of 950)
ghd Rise Volumising Hot Brush (6 mentions)
Mavala Nail Colour (5 mentions)
Dyson Corrale Straightener (5 mentions)
Max Factor Miracle Touch Second Skin Foundation (4 mentions)
Hermes Rouge Hermes Matte Lipstick (4 mentions)
Hermes Rouge Hermes Lipstick (4 mentions)
Gucci Bloom Profumo Di Fiori (4 mentions)
Weleda Skin Food Moisturiser (3 mentions)
Versace Dylan Turquoise Pour Femme (3 mentions)
Ultra Violette Queen Screen SPF 50+ Luminising Sun Serum (3 mentions)
Top 10 makeup products in print and online publications (out of 302)
Mavala Nail Colour (5 mentions)
Max Factor Miracle Touch Second Skin Foundation (4 mentions)
Hermes Rouge Hermes Matte Lipstick (4 mentions)
Hermes Rouge Hermes Lipstick (4 mentions)
Trinny London Eye2Eye Eye Shade (3 mentions)
Shu Uemura Unlimited Glow Breathable Care-In-Foundation (3 mentions)
Mecca Max Off Duty Blush Stick (3 mentions)
MCoBeauty Ultra Stay Flawless Foundation (3 mentions)
Inika Certified Organic Lipstick Crayon (3 mentions)
Essie Nail Polish (3 mentions)
Top 10 skincare products in print and online publications (out of 405)
Weleda Skin Food Moisturiser (3 mentions)
Ultra Violette Queen Screen SPF 50+ Luminising Sun Serum (3 mentions)
Skinceuticals C E Ferulic Serum (3 mentions)
Natio Plant Peptide Firm & Smooth Eye Cream (3 mentions)
La Prairie Skin Caviar Liquid Lift (3 mentions)
Guerlain Abeille Royale Youth Watery Oil (3 mentions)
Grown Alchemist Hand Cream (3 mentions)
Biologi Bc Refresh Cleanser (3 mentions)
Trinny London BFF De-Stress Tinted Serum (2 mentions)
Trilogy Rosehip Oil Antioxidant+ (2 mentions)
Top 10 fragrance products in print and online publications (out of 89)
Gucci Bloom Profumo Di Fiori (4 mentions)
Versace Dylan Turquoise Pour Femme (3 mentions)
Marc Jacobs Perfect (3 mentions)
Hermetica Redmoon EDP (3 mentions)
Chanel Coco Mademoiselle EdP (3 mentions)
Calvin Klein Eternity For Women (3 mentions)
Prada Les Infusions De Prada Rose EDP (2 mentions)
Jo Malone London Pomegranate Noir Cologne (2 mentions)
Christian Dior Miss Dior Rose N'Roses EDT (2 mentions)
Chloe Eau De Parfum (2 mentions)
Top 10 haircare products in print and online publications (out of 154)
ghd Rise Volumising Hot Brush (6 mentions)
Dyson Corrale Straightener (5 mentions)
Organics (OGX) Nourishing Coconut Milk Anti-Breakage Serum (3 mentions)
Dyson Supersonic Hairdryer (3 mentions)
BaBylissPRO CryoCare The ColdBrush (3 mentions)
A'Kin Miracle Shine Conditioning Hair Mask (3 mentions)
Wella Professional Fusion Intense Repair Mask (2 mentions)
Remington ProLuxe 4-in1 Adjustable Waver (2 mentions)
Original Mineral Surf Bomb Sea Salt Texture Spray (2 mentions)
Original & Mineral (O&M) Dry Queen Dry Shampoo (2 mentions)
*Online publications include Gritty Pretty, Grace and Badlands.
To find out more information about My Market Insight and how they can help you, visit www.mymarketinsight.com/au or email info@mymarketinsight.com.au.
