Pat McGrath has gone back to basics with her latest launch – a lip balm called ‘Lip Fetish’.
The mother of makeup spent the Christmas and New Year period teasing fans about the launch on Instagram, and today the “key to a perfect pout” arrived.
Already sold out, the “luminous lip balm protects from free radicals with an antioxidant, vitamin-rich, anti-aging formula that glides on flawlessly, restoring softness and elasticity while serving major hydration,” as described on McGrath’s website.
“It repairs, restores and replenishes lips, keeping them sensually smooth and leaving them with a dewy, luminous finish. Encapsulated in Mother’s bespoke white lacquered bullet, the alluringly addictive LIP FETISH is the captivating covert key to a killer kiss.”
According to the brand, the lip balm stems from McGrath’s experience from over two and a half decades on set and on the runway; and while this new, non-flashy product is McGrath’s first foray into (quasi) skincare, here’s hoping there’s more to come.
