The days are getting longer and the mercury is rising – welcome to spring in Australia.
To celebrate the new season's arrival, we take a look at some upcoming openings, launches and events in beauty to keep on your radar over the coming months.
International Beauty Day 2019
September 9 is International Beauty Day, a global observance that was initiated by the International Committee of Aesthetics and Cosmetology (CIDESCO). While it hasn't hit the mainstream quite yet, we think the initiative has got legs.
Every year, CIDESCO asks members of the public to share their definitions of beauty through words, images and video content on social media using the hashtag #InternationalBeautyDay. This is then collated into CIDESCO’s exclusive ‘International Beauty Dictionary’ which provides insight into the industry worldwide. The information is then shared and used for ideas and course material within educational institutions.
London Beauty Week
Back in July we reported that the first-ever Beauty Week had been announced to coincide with London Fashion Week. As the date drawers closer special events, initiatives and panel discussions have been revealed.
As well as housing a giant Beauty Bank where unused products can be deposited, attendees will be able to explore an interactive Beauty Playground and watch panel discussions on themes such as Beauty Fake News and why sustainability is not just a slogan.
David Jones Luxury Beauty department to open
There's been quite the hype around David Jones this week. The retailer celebrated the opening of its new Elizabeth Street womenswear department, showcased its new collections and unveiled the 2019 David Jones Flower Show at its Bright Night event on Wednesday night.
While no exact date has been announced, we know that still to come is the opening of the Luxury Beauty department. Brands such as La Prairie, La Mer, Chanel, Dior and Tom Ford will sit alongside their designer accessory counterparts on the ground floor of the Sydney flagship. If the space is anything like the newly opened upper levels, customers are in for a very satisfactory shopping experience.
Harper's BAZAAR's Beauty BAZAAR event
Last month we announced the lineup for the first Beauty BAZAAR event hosted by Bauer Media's Harper's BAZAAR magazine.
Dedicated to all things makeup, skincare, hair care, fitness, health and wellness, the immersive experience will feature panel discussions with industry leaders, beauty and wellness personalities, celebrity stylists and a multitude of activations. The two-day event is being held at Sydney's Carriageworks and kicks off on Saturday, September 21.
Tickets are still available and we are pleased to offer BEAUTYDIRECTORY members an industry discount of 25%. Click the link below where the discount is already applied:
https://thebeautybazaar.eventbrite.com.au?discount=industryvip
beautyheaven's Best in Beauty awards
beautyheaven's annual Best in Beauty Awards are back. Showcasing the beauty products Australian women love the most, this year will celebrate winners in over 100 categories including for the first time, a dedicated natural beauty category. Expect to see the most highly regarded products across natural skincare, makeup, health and more.
Best in Beauty voting opens on September 16 and closes on October 4. Winners will be announced on October 21.
Jennifer Lopez skincare and Haus Beauty by Lady Gaga to launch?
J-Lo has revealed she will be launching her own stand-alone skincare line after successfully releasing 20+ fragrances over the last decade. She told Refinery29: "I want it to be something that encompasses all the things I’ve learned and all the secrets I have," adding that, "It doesn’t have anything to do with needles". Thank goodness.
Elsewhere, Lady Gaga filed the trademark for 'Haus Beauty' back in May 2018 and the brand recently secured a URL: www.hausbeauty.com. Multiple media outlets are predicting a late 2019 launch for both of these celeb beauty brands.
BEAUTYDIRECTORY celebrates 20 years
If one human year is the equivalent to seven dog years, then 20 Internet years is...nothing short of spectacular, wouldn't you agree?
Expect some fun blasts from the beauty past from us throughout the month of November.
