The pursuit of wellbeing is not only shaping our food choices, but also encroaching on our beauty routines, with health products fast becoming an essential for many Australians. A recent beautyheaven survey found supplements and natural products are high on consumer’s lists.
The study revealed 84 per cent of respondents have taken vitamins and supplements in the last 12 months. A further 53 per cent take supplements daily or 3-4 times per week, with 25 per cent currently consuming superfoods in powder form. The five most popular supplements were multivitamins, hair, skin and nail supplements, vitamin D, biotin and silica.
Here, we look at those brands on BD that are embracing the supplement and wellbeing trend:
1.
When your steak intake is low and your dietary iron is proving inadequate, Fab Iron can help. The organic low-dose iron supplement comes in tablet, capsule and liquid form, and works to boost low levels of the mineral.
3. Swisse
Australian natural health offering Swisse was born in the 1950s. The company prides itself on its array of premium quality vitamins, skincare and food products, all of which are created under sustainable, ethical and carbon-neutral practices.
4.
A fellow expert in vitamin and nutritional supplement ranges is BioSource. Developed by pharmacists, the range aims to educate the public on health and wellbeing through its clinically researched and naturally-based products.
5.
Food and plant-based ingredients reign supreme at ACURE. The natural skincare brand formulates products with ingredients you would eat, calling them “supplements for the skin”.
6.
Taking a holistic approach to hair, Viviscal produces a range of hair supplements that directly treat thinning hair and hair loss in men and women. 20 years of research and six published clinical trials prove the brand’s efficacy and are the reason why it is beloved by doctors, dermatologists, trichologists and celebrities.
7.
Naturopathica’s mission is to target specific health concerns with the help of natural supplements. Its range covers across numerous health categories and issues including libido boosting, probiotics, menopause relief, and weight loss supplements.
8.
For more than 40 years, Bioglan has been developing high-quality vitamins, minerals, supplements and superfoods. The pharmacy-only brand delivers a range built on clinical research and is dedicated to tackling a range of health needs.
9.
Australian brand Nature’s Way is a leading line of vitamins and supplements. Currently, the brand offers superfoods, kids vitamins, omega-3 oils, general health vitamins, herbal supplements, joint care and weight loss products.
10. Red Seal
New Zealand brand Red Seal’s range is the result of scientific research and development and naturopathic knowledge. From herbal teas to mineral and vitamin supplements, the brand hopes to provide the human body with the right tools for balance.
