The 10 brands thinking outside the box

Many inventions have to be seen to be believed, and the beauty world is no exception. Below are 10 brands that have developed treatments that deliver often drastic results:


In the mid 1990s Austrian sports scientist Dr Norbert Egger trialled vacuum technology in a device that focused on targeted weight loss. The result was Hypoxi which shifts fat from areas that are traditionally near impossible to budge.

 Snagless Elastic
There’s many a woman who has lost more than a few hair strands from a tangled elastic. Step in the Snagless variation – a tie that promises to hold hair up but without reducing follicle count.


Regular trips to the hairdresser for root touch-ups are no longer necessary with the invention of Cover Your Gray. The dry shampoo is available in a range of shades and helps to conceal oncoming roots with a light dusting of its powder.


Bidding goodbye to the unsightly and irritating skin bump is Bump eRaiser. The brand’s specialty treatment targets ingrown hairs, razor bumps and pimples, with a solution that includes salicylic acid, tea tree oil and vitamin A.

Emjoi 
The nail salon is brought into the home with Emjoi MICRO Nail. The all-in-one nail perfecter buffs, smooths and polishes in seconds, creating a smooth base for polish and a finish that lasts for two weeks.

Ederma 
Retinol has long been heralded as a transformative tool when it comes to ageing skin. Ederma Skinsilk-A® single-use capsules are a super concentrated offering of the ingredient. The capsules deliver a serum of retinol to the face, boosting cell regeneration and collagen levels.

 WRINKLE FILLER
A pain-free alternative to injectable fillers, freezeframe®’s product blurs lines and imperfections swiftly. Targeted areas include crow’s feet, fine lines, enlarged pores and lip lines.

 Newa Wrinkle Reduction System
Wrinkles are the first point of attack for Homedics’ system. The device utilises heat to activate the skin’s natural ability to produce collagen, minimising fine lines and wrinkles in four weeks and reducing wrinkles by 45 per cent.


Light therapy device LightStim targets both pain and inflammation, as well as anti-ageing. The non-invasive treatment embraces MultiWave technology, emitting wavelengths of light to stimulate collagen, as well as relieve any arthritic or muscular pain.


Pocket-sized hair removal device no!no! uses patented technology to ban fuzz from the complexion. The heat-based technology behind it, Thermicon, works in two ways to remove hair and reduce regrowth.