The British Beauty Council has announced overnight that it will host the first-ever London Beauty Week in September this year.
The event is being held in collaboration with Covent Garden – London's 'Beauty Quarter' that has a heritage of playing host to standalone beauty boutiques and pop-up stores.
The week will consist of consumer and trade events that mirror London Fashion Week, which shares similar dates in early September. The full program and partners will be released later in August but it's thought there will be masterclasses, discussions and supper clubs that bring together some of beauty's most influential voices, plus showcase new product launches.
A competition to find Britain's next big beauty brand will also take place in collaboration with trend forecast company WGSN. Start-ups will have the chance to win business mentoring from experts, plus secure a premium retail space.
The British Beauty Council CEO Millie Kendall, MBE, said, “The British Beauty Council are delighted to be working with founding patron Covent Garden in creating this dynamic experiential week of beauty. Beauty is a buoyant sector and contributes significantly to the UK economy. As a growing industry that is a force for good, we are focused on supporting brands and creating jobs via our three pillars reputation, education and innovation.”
