Statistics from popular virtual makeup testing app YouCam Makeup have revealed which shade is the most popular lipstick colour in the world.
Millennial Pink took out the top spot, with the app revealing that the neutral shade sees more than 23.5 million ‘try-ons’ a day.
Other data revealed showed that in the US and UK more than 50 per cent of lip colour ‘try-ons’ were pink shades; and that China tried the most diverse lip trends.
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