After almost a year off the shelves, Topshop Beauty is back, with a relaunch of fresh formulas and packaging.
Since its original launch in 2010, the affordable makeup range has been well received all over the world, and beauty-lovers won’t be disappointed with the new direction.
In an aim to keep the original Topshop Beauty DNA but target the more modern 2018 audience, the new look bids farewell to the old signature squiggles and dotted packaging, and replaces that with sleek matte and metallic chrome casing.
Though a few cult classics from the previous collection are making a return, the 200-plus product range is introducing entirely new lines and updated long-lasting formulas to suit all skin types.
Topshop Beauty has also been certified as cruelty-free under the Leaping Bunny Program, the ‘gold standard’ for no animal testing.
