Leading marine collagen brand, Vida Glow, is excited to unveil its rebrand and new visual identity, ahead of international expansion.
The Aussie-born brand launched in 2014 with a clinically effective Marine Collagen range, and today, one unit of Vida Glow’s Natural Marine Collagen range is sold every four seconds.
Prioritising product efficacy and innovation, the brand is committed to formulating first-to-market beauty solutions backed by owned clinical trials, striving to become the global luxury leader in science backed skincare and ingestible beauty.
“I created Vida Glow because I wanted to share the real results of collagen – I didn’t imagine the global potential,” Vida Glow founder, Anna Lahey, said. “Now we’re paving the way forward in every sense, from the products we formulate to the markets we reach. As we expand, we are taking the opportunity to evolve Vida Glow and cement ourselves as the international leaders in ingestible beauty.”
In 2020, the brand recruited Australian skin experts to break down the buzz words that clutter the nutricosmetics industry, in recognition that customers scrutinise ingredients and demand transparency. Soon, this panel will evolve to have an international influence, consisting of skin and beauty experts at the forefront of the industry, from the UK, USA as well as Australia.
In 2021 and beyond, Vida Glow has set its sights on continuing to innovate within the ingestible and skincare category. All new releases will be supported by clinical studies, ensuring real and tangible results are delivered to customers.
In tandem with international expansion across key territories – Australia, China, USA and Europe – Vida Glow will enter multiple new beauty categories via a beauty supplements range, including radiance and hair growth products, alongside age defiance topical skincare.
Also unveiling a new look and new packaging, Vida Glow’s signature Natural Marine Collagen sachets will be the first product to relaunch. Available in seven flavours, Vida Glow’s Marine Collagen is available at vidaglow.com and will be available in online markets.
Vida Glow will be stocked in leading international retailers, as well as local leading retailers including Adore Beauty, The Iconic, Myer and David Jones.
The first brand campaign will launch in June 2021. Stay tuned to BD for more details!
